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Figuring It Out
Episodes
24 episodes
How to Successfully Market Your Small Business
In this episode, I’m going to be diving into the basics of small business marketing and how you can improve your overall operation, such as:- How to find your audience - The importance of controlling your online presence ...
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Data Privacy & Digital Targeting: What You Need to Know
Look around you, so many things that were once considered necessities such as answering machines, alarm clocks, maps, VHS tapes, CDs, and so much more have all been replaced by a smartphone or tablet.Digital advancements have dematerial...
An Introduction to Mobile Marketing: Concept, Types, and Benefits
In today’s podcast, I’ll be walking you through mobile marketing: what it is, why it’s so important, the different types of mobile marketing, its benefits, and its disadvantages. Did you know that
Hybrid Trade Shows: Your Pre, During, and Post Event Strategy
Now that in-person events are a possibility again, many of us are anxious to start engaging face-to-face.In this episode, I’ll be discussing a topic that I have years of experience in –– trade shows; specifically, how you can effectivel...
How to Strengthen Your Corporate Identity and Gain a Positive Brand Perception
Successful businesses are those that embody a strong and recognizable identity. Is your business or company one of them?In today’s episode, I’ll break down corporate identity— what it is, how your company can improve their public percept...
2022 Marketing Trends and AI Advancements: Your New Year’s Forecast
In today’s podcast we will be discussing some of the projected sales and marketing trends of 2022, some of the technological AI advancements that are already generating a lot of buzz, and how you and your business, company, and/or team can prep...
How A Smart CRM Process Can Increase Revenue and Customer Satisfaction
Being the leader of my own marketing agency has taught me firsthand just how quickly market trends can shift. The consumers of yesterday, are not the same consumers of today.Your customers and clients expect a personalized exp...
Mastering the Art of Effective Digital Communication
A true leader understands that in order to gain respect, they have to connect with their audience through effective in-person communication, as well as through today’s digital channels. In this episode, we explore the ways that you...
A Beginner's Guide to e-Commerce Affiliate Marketing
Join me for this new episode as I discuss the many aspects of affiliate marketing—what it is, why it’s become so popular amongst today’s digital youth, what qualifies as affiliate marketing, and how companies and consumers are utilizing affilia...
The Marketing Impact of Digital Influencers
In this episode, I discuss a marketing phenomenon that in recent years has swept all over the web–––influencer marketing on social media.Like most things in life, there are positives and negatives to social media influencer marketing, a...
How to Maximize the Benefits of Your PPC Campaigns
In this episode, I will be discussing PPC ads, and how you can ensure the success of your next campaign. Learn How To:- Effectively revise, identify, and expand your keywords- Successfully integrate customer review...
Navigating Through Talent Shortages and Increased Employee Demands
In today’s episode, I will be discussing a challenge that many businesses in this current COVID-19 environment are experiencing, LIMITED HIRABLE TALENT. I am sure it comes as no surprise to many of you that the pandemic has complet...
The Way of the Future: A Hybrid Workplace Structure
In today’s podcast, I discuss something which I am sure that many of you have personally experienced as a direct result of COVID-19 – hybrid work environments. I’ll dive deeper into what hybrid work environments look like, what the...
Thriving in the Digitally Transformative Era
This week, we’re tackling the topic of digital transformation (DX). In this episode, I discuss the questions many brands have been asking in the wake of last year’s dramatic changes to the way we use—or misuse—technology to survive in what my t...
Diversity, Equality, & Inclusion: Why DEI Is Much More Than Buzzwords
Diversity, equality, and inclusion (DEI): you've heard these words before, but what exactly do they mean? And how can businesses incorporate them in their everyday operations?Not only is a DEI strategy a socially responsible thing for ev...
How To Be A Purpose-Driven Business
In this episode, I discuss the questions many brands have been asking, especially in tough times like the past year. Why does being a purpose-driven business matter? Is giving money to a charitable cause enough? Do...
Aligning Your Sales and Marketing
As we progress through the digital age, sales and marketing teams are beginning to see more of an overlap of integration as data becomes more easily accessible and universally important. Each business is different, and roles are ch...
Understanding Modern AI
I recently had the pleasure of enrolling in a Stanford University class on Natural Language Processing and Natural Language Understanding related to Artificial Intelligence. I learned so much in this class and through my own research and engage...
The Past, Present, and Future of AI
In this episode, we will explore the past, present, and future of Artificial Intelligence. If you're anything like me, AI is something that has sparked your curiosity as we've moved into such a digital world. I was fortunate enough to take a re...
Finding Work/Life Balance
Welcome to Figuring It Out! In this episode, we will explore how to find your perfect work/life balance. As a lifelong entrepreneur, husband, and father of four, I have personally struggled to achieve this at times in my life. In this episode, ...
Exploring Company Culture
Welcome back to Figuring It Out. Today we are going to talk about the highs and lows of company culture and how to better connect with your team in a variety of ways. I will discuss how to recognize a negative company culture and the steps you ...
Creating Emotional Connections Through Digital Channels
In our last episode, we discussed how to create and cultivate long-lasting emotional connections in business. I want to expand that idea and talk about how we emulate those connections in the digital space. Let's dive in and figure it out toget...
Creating Emotional Connections in Business
"Before anyone will truly listen to you, you have to establish an emotional connection." In today's episode, we will be exploring the importance of emotional connections, how to create them, and how to cultivate them. These connections may be w...