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Figuring It Out
You're listening to Figuring It Out, a podcast designed to help entrepreneurs, creatives, leaders, and marketers master their crafts, grow their businesses, and find a balance between their personal and professional lives. Join host Kevin England, a proud father, lifelong entrepreneur, and the CEO of Vonazon, as he explores a variety of topics while sharing stories from himself and other amazing guest speakers. Now, let’s dive in and figure it out together.
Figuring It Out
Data Privacy & Digital Targeting: What You Need to Know
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Kevin England
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Season 1
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Episode 23
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Look around you, so many things that were once considered necessities such as answering machines, alarm clocks, maps, VHS tapes, CDs, and so much more have all been replaced by a smartphone or tablet.
Digital advancements have dematerialized our world. The tools people need are no longer represented by physical belongings; they’re now accessible through smart devices. Each person today is represented by individual pieces of data called PII or Personally Identifiable Information.
In this episode, I’m going to break down PII even further and discuss some of today’s digital targeting measures.
Let’s dive right in and figure it out together!