Beth Graves - the inspiring leader; Building Millions and staying regulated

In this conversation, I sit down with Beth Graves, a powerhouse business builder and community creator who does not just teach women how to make money. She teaches them how to lead without losing themselves.

We talk about how we met, what Beth’s career journey actually looked like behind the scenes, and why the network marketing model can be a legitimate vehicle for women’s empowerment when it is done with integrity, boundaries, and emotional maturity.

We also get real about nervous system regulation, codependency roles in leadership, and the story so many women carry about their bodies. Beth shares what shifted when GLP 1 support quieted the food noise and revealed the deeper work underneath it.

If you have ever felt stuck in hustle, shame, or the belief that you should be able to “just do it” with more discipline, this episode will hit.

In this episode, we cover:

• How Beth built a wildly successful business through connection and community
• Why boundaries are a leadership skill, not a personality trait
• The victim rescuer villain triangle and how it shows up in business and life
• GLP 1s, obesity as a disease, and the relief of finally having an “assist”
• What happens after the weight changes, but your nervous system stays the same
• Why the hard seasons often become the origin story for your next level

You can connect with Beth here: Instagram: @heybethgraves

You can reach us here:

Katie Kovaleski:

Website:
KatieKovaleski.com

Instagram:
https://www.instagram.com/coach_katiek/

Work with me: Book your 20 minute connection call here:

Let's Connect

Wavier & Release of Liability and Disclaimer: The information provided by the therapist(s) is not intended, nor is implied to be a substitute for professional medical or mental health advice. The listener is advised to always seek the advice of their health care practitioner or other qualified health care provider with questions regarding medical conditions, or the mental health and welfare of the listener. I (listener) accept that Kathryn Kovaleski is not liable for any injury, or damages, to person or property, resulting from listening to this podcast.

Chapters

• 0:00 How We Met And Early Context
• 3:40 Zoom Rooms, Site K, And First Impressions
• 12:10 Career Timeline And Building Community
• 22:45 Why Network Marketing Empowered Women
• 33:40 Regulation Over Hustle And Real Leadership
• 43:15 The Drama Triangle And Boundaries

Transcript

Katie: 0:00

start by just kind of talking about letting the audience know how we know each other, um, kind of from both of our perspectives to give the context there. Um so I I think correct me if this is wrong. I think the first time I ever saw you was on an online Zoom class. I think it was one of our like six week programs. Was it the codependency one? Do you remember?

Beth: 0:23

I think I met you because before when I showed up at your house.

Katie: 0:29

You showed up after that because I already knew you yeah I already knew you so you had been in a couple of those classes and I think it was you and you knew Steph, right? Steph was it Britt yeah Stephanie Britt. Yeah and so you came to class and she was there too and it was a six week program one of the ones and it was like 2021 it was still COVID and it was like codependency or like body love or stuff around money we did like three different topics um but I remember because we would split up in we would split up into like Zoom rooms and the first time we really connected like you were in my room my Zoom room and I was facilitating that room and it was like because I had a a co-facilitator I didn't get a ton of like time with people. And so in the Zoom room I was like oh this is Beth like this is great. And that's what I remember is us first connecting when I was facilitating Site K for you and our split off Zoom room and I was able to actually connect with you.

Beth: 1:31

Well and so this is why so Jen, our mutual friend Jen said so I said oh well I only knew your co-host of that event and um Jen's like well you know that Katie's worked with my daughter and this is what got me she's like she's got she's clairvoyant she sees things before you see things. So I literally came to you like a fortune teller. I was like oh I didn't know I had healing work to do.

Katie: 2:00

I just wanted you to see my future and tell me what the fuck the hell yes yes okay and so I didn't fully know that until after either. I just remember you reaching out and saying like I'm gonna be close to you toaster Orlando can I come to your house to do an in-person session and I was like sure you rolled right in.

Beth: 2:19

So it's interesting because I looked back at the journals from that time I was I'm cleaning my office out because we're getting rid of the snake energy and February 17th. And so I'm doing the Swedish death cleaning have you heard of it? Oh what's that you always Beth always hears about all the things first like a disseminator just Google it and it's it it it's not supposed to be I don't want it to be morbid but it was like your mindset is if something happened to me and my time on this earth was done my my children my partner my people would inherit all of this stuff and how do I want to leave this earth and is this important and like even personal things like do I really want them to have their hands like I had all of these journals of my like affirmations about what I was building in this business that I came to you because I I was still searching. And it's interesting because it was all of these different ways that I was going to try to figure out how to create the coaching funnel which was not part of my design. I don't like the funnel and the this and the that and the challenge and I was so dysregulated in what I was doing at the time and I remember I was at a retreat in one of those big houses it I was so I had I I felt so like I needed peptides. And I came like please like I showed up like please give me an answer. Please tell me what I'm supposed to do like I drove I remember driving into your neighborhood I didn't even know you I just like I knew you want a zoom I'm gonna show up at your house and I was like oh thank goodness she's not like a a serial killer.

Katie: 4:07

I don't even know what I told you in that session either like I just I remember you sitting on my couch and I I remember like the feeling of it and being like oh she's great. This is really fun but I like I couldn't tell you what we I think more about your house because it felt like I loved the energy of it.

Beth: 4:23

I'm like do you have retreats here? Like I always add to something new.

Katie: 4:27

I was like we could plan some retreats in this house yeah and so then it was like we stayed in touch and I always I remember always admiring like you're a fellow manifesting generator and so you embody the pivot you embody taking in what you need and applying it really well. And I just remember always admiring your business acumen. So it was just always I always remember thinking like Beth is really impressive in the way that she has such a good pulse for her business and like seeing things and how to grow them and like that's something a skill set that not everybody embodies or possesses or has the ability to to embody and possess. And so I want you to tell people a little bit about like your career trajectory kind of like I was like oh how could we we do this? And in three minutes or less walk us through the timeline of your career like the highlight reel like can you do that? Is that possible?

Beth: 5:29

Yeah so I have always thought I need to figure out a way to make money that doesn't feel restrictive that that somebody else isn't telling me when to show up at work how to do it and what to do. And from very early on I remember again I just looked through all the journals I was 28 years old and I signed up for book looks with this company called DK Learning and and I wrote I I don't care about other people's opinions. I'm going to have a book show and I'm going to make money because I was trying to figure out how to leave my teaching job and how to get to Florida to be where my husband my now husband he was my partner at the time was working and I never had the book look. And so I look at I kept looking for businesses that would like kind of fit me and one of the things in finding like I am someone who I think I made network marketing cool again because why I love network marketing is you get to I before it was cool I found a vitamin company and I was like if we create a personal brand around like so I'm not just slinging vitamins but I'm a perimetapausal woman who needed these supplements and the content created connection and that was how we we it was just basically teaching marketing and sales. And then I I loved camp and I was like wait this is my perfect fit because I can build a community and some people and what I think my magic sauce is is I never was like there was not a bear there's not a barrier to entry in network marketing. You like literally buy your vitamins so some people would come and sit at the table that just sold three things and some people would sell three million but I realized women were seeking community and some were seeking a little bit of money and some were seeking a lot of money and I didn't have to build the back end of any of it. Like my whole piece is I don't want to build the back end I don't want to send out links that people pay me and um maybe at some point I would if it was something I was really excited about. So I found my way through like in the online space to how it is the per the perfect businesses. I don't have to store the products ship the products I just have to believe in the products share my story teach other people to do the same but then build community and that's how you and I like reconnected I found a new business and I was like hey you you help women in perimetopause what do you think of this like what I I just asked there were three people that I asked before I I walked away from another business that I was making 2000 a month and that was that's significant. And you were like I think it I think it's how does it feel in your body does it feel like a full body yes and it was so my trajectory of my career is if you give people a space that they feel invited and seen and loved and heard and then you don't give them the put your push it's what do they want and what are they seeking they stick around for a long time and my business has always been a lot of people doing a little bit but coming together and at the end of it they're better for it.

Katie: 8:44

That was great. That was like such a three more than three minutes.

Beth: 8:49

Was it I don't know that's great. My ultimate dream though and you know you kind of know this is I I I still like I was a summer camp girl and I went to camp and it was also a place where I always felt safe because my house was very chaotic um chaos was the and was was our known emotion. So we you know we always return to what feels known and I would go to summer camp and that was like it it still is I'm seeing three of my summer camp friends this Saturday but I really want to create like perimenopause menopause camp for women that we just go and have fun.

Katie: 9:30

Like we're not there to build a business we're gonna kayak we're gonna play tatherball we're gonna like we're gonna do all things and like the and I I love that about you and I knew that and I think the tie-in that's so interesting is that I was never allowed to go to camp and I always wanted to and so like when I was engaged to someone else years ago I we were talking about wedding planning and I said my fantasy has always been to rent a summer camp and have the wedding there and have all the guests go through like three days of summer camp stuff because I never got to and I think that would be so much fun. And like obviously that wasn't the right person and I ended up with someone else but I still have the same the opposite for the opposite reason because I never got to do it. But I still have the same summer camp fantasy because yeah I think that when we're really in our zone of genius, like what we enjoy doing as a kid or the desires we had is like what comes out, right? They say that women when they feel really safe are able to be little girls again, right? I just want to go to summer camp and do these things that let me up and these formative years. And that's a signal of of safety of if I can be a little girl with this person or around this person, that means I'm in my ultimate safety zone. Yes I love that I love it. So I also want to talk a little bit about um because you're like you know the matriarch of like network marketing to me. I'm like, okay, this is so interesting because prior to the last sort of year and a half, I really didn't have an understanding of that business model. Like I understood that like you you were killing it and that you're really good at that. And I just didn't get it. And I I want to share a little bit with you about from watching how all of it works and how amazing you are at it, what I learned in regards to like a social paradigm framework. So for me with like an MLM model or network marketing like you talked about the barrier to entry being low. I call it like if you have the will and Wi-Fi, you can you can succeed here, right? You need those two things. And I think what people don't understand is that a lot of the kind of questioning of that business model, I think comes from or is in parallel to how um restricted we have been as women, right? So when Mary Kay rolled in and Avon was already a thing, but Mary Kay was the first woman who really jumped into like this business model space. And this is years before women were allowed to have a credit card, their own credit card, their own bank account to buy a house and things like that. And so like I think this business model was born in many ways out of where it came to be a desire for empowerment and financial freedom for women that was not accessible for our mothers, our grandmothers and down the line. And so like I think a lot of people don't quite understand that. Like it wasn't until like 70s and somewhat into the 80s that we were allowed the same financial accessibility that men were.

Beth: 12:35

And we had to this is where codependency comes from we had to find other ways to overgive and provide value so that we could survive because we didn't have access to business loans, personal loans, the ability to buy a house, a credit card, a car like we were strapped and so this business model gave women the ability to make money without a man yes and and gosh wow um I think that one of the like one of the things that when I first I don't think I ever would have really figured pushed myself past my comfort zone and to do uncomfortable things because there's such a stigma around it especially at it at my age and in my community. I live in an upper middle class white community and people are like ooh I'll buy a candle from you but I don't know and but I like out earn most surgeons right now. So I I I did one of the things that I remember specifically and it was his conditioning and hit the way my husband was the primary breadwinner when I was raising the kids. And I remember like the American Express bill would come and I'd get called into wherever he his his den he always he needs his own space the whole house is mine. He gets a room and I would always feel like I was being called to the principal's office. And when we were in in couples therapy that came up and he's like I was just like I just needed answers. Like I made us I made that mean something because of the way I was brought up so and then I think that the the stigma does come from um there used to be companies where you had to people would say well I've spent more than I've made that's on them like in any business if you open a tanning salon and you buy I mean I don't know why I thought a tanning salon remember those tanning beds I don't know you might be too young. Oh I went but if if I used to work at tan faster and that they weren't making money because they were having all their friends tan for free and they bought the tanning bed. So any business that you don't go out and create business but you have to buy your own things, you're not going to make money. So the and I think the stigma what I don't understand and this is so interesting and I love the part about women's empowerment with it because what happens is is it's either lack of resources, um accessibility because you're home with kids, um education isn't you don't it that no one needs to have like I had to have a master's degree to be in elementary administration but I also had a ceiling on what I could make. So what I think it's like an easy way for women to come in and if you have a leader like what we've created is you came to a retreat and they learned about codependency and leadership. And that's the first time that many people even understood that triangle of like where do I fall in every conversation. So I feel that in this industry you get a little bit of if you have somebody that has mindset work, trauma work, learn marketing, learn all of those pieces and network marketing companies are evolving to set it up so that they are helping women with those tools because it's a you know a serious investment to build a brand online and even to set up a website. So that no investment but it is whatever you want to make it like I was with other companies and I never made a penny. We needed $10,000 a month to keep our kids in the schools that they were in as my husband was in we call it a financial transition. And had I not I I saw that there was a woman in Idaho who was part of our you know our leadership I knew she had made $7,000 that last week I saw a screenshot and my mind went to well if she's doing it in Idaho I can do it here. And so I just saw what was possible and because I didn't it it did not other people's opinions didn't matter to me I needed to keep my kids where they wanted to be and so I pushed past like I don't I now I know how I could do it. I would work a session with you I would do some psych balances I would find out what was holding me back. So I got pushed because my family needed me to do it. And there was no other vehicle I couldn't go to the classroom and make that money I could you know sell off things in my house but this was a legal way for me to make the money that my family needed and I could see what was possible. And so then my second round of like I was with that company for 10 years and I learned a lot. That's how I ended up in your space like learning that I was leading from toxic positivity. I was leading neck up there was like I became dysregulated. I was part of the hustle culture I couldn't understand why I was gaining weight and um I had I I would never have gone on the healing journey if I didn't enter that space because my brain won't have been open to it. And I watched my friends that don't have something new. This time I already had the belief I didn't have anybody in the company doing what I'm doing but I already knew what was possible because you can when you compound other people's efforts and you have enough people that believe in the product and believe in the business model, you give them the the that you give them the runway.

Katie: 18:14

I love it. Yeah I think that a couple of points is like for a lot of people I've heard a similar story about I ended up in this business something happened in my life that triggered some desperation and that turned into motivation really quickly and I rode that motivation right and I I again love this model because the barrier to entry is low. And I think as a society we glorify high barriers to entry as if there's some kind of prize right and that's what keeps us memberships. Yeah 5000 to golf on that golf course yeah like what are we doing here? And so it and and I think that's why people look at models like that and are like uh but it's like wait a second this actually creates an equal playing field. If we can all get in this door then let's see who succeeds here, right? Because this this is what it's really about. It's about what do you do once you're in any door. It's not about the doorway the price for entry was high like a lot of people glorify that but it's like what comes after that what comes after we've entered that space and so I I love it and it's been so eye-opening for me and learning about the business model and watching women like just transform one we haven't named it to claim it yet but in this peptide space which is fucking awesome right so that's a huge piece of it this business is really about longevity and health and is so like women centered at this point. It's it's such a beautiful thing. But it's really about giving an equal playing field to anybody who has like the will and the Wi Fi and is motivated to do it. Right. And then as they go like you're learning I love the way you're leading too because you have such a great like growth Centric mindset where you're always checking your own blind spots, you're checking in with your own regulation, you've done so much self-work, and now that bleeds into your team down your tree that you've created, right? Everybody gets to benefit when their leader is regulated. Everybody.

Beth: 20:16

Well, and and knowing when I'm not regulated. Like yesterday there was a lot. And I was like, okay, what do I need? Like that was what we learned in those first like 2021 Zooms is the body scan. And I was like feeling in my, I said to my husband, I have such a stomachache. He goes, Well, what is that? Is that shame? Is that guilt? Is that fear? And I was like, oh. Um and one of the, like, I just got off the phone with one of my friends, and she's part of our team. And she said, Well, I needed, I needed to call one of my business partners, and she was in like what we would say her down line. And she said, I opened with, I need to have a really hard conversation with you. And I was like, Oh, like we in the past, we would have skirted around those conversations. So I like to think now, because I'm, you know, in my sixth decade, um, I like to think that every single person, and this is why like I've brought, I've asked you to come in and help in the business. I mean, it's like so kind of cuckoo crazy if you think I called you and was like, hey, Katie, what do you think of this? And like then you're in the Dominican training the entire company. Um if I I always say like this is a business for me because I'm a master connector. And one of the one of the reasons why I started on a like a higher, like you think about the best lane in the pool is I earned that lane. I spent 10 years building that connection. Like, who knew that me showing up at your house? And I always think I like I have divine intervention and and intuition and like 14 witches and God and all the people I have a lot of people that look over me and lead me to where I need to go. Um, but everybody's like it might not be making a million dollars that's going to change their life. We might heal and and open people's eyes to something that 14 generations before needed healing. Like we just leave them a little bit better. And don't get me wrong, I'm all about goals and sales and and helping people to win in that way as well. But you can't what worries me the most is watching people that don't stop and regulate when they're building anything, a business. You see it with athletes, burnout, you see it with businesses. They think the more is better, more will win. I'm just going to keep going as a company, as a team, as a leader.

Katie: 22:53

Yeah. And that's where we hit the wall. And so I think that one of the coolest things, too, about the way that you're leading is how supportive you are of other people's businesses, right? And mine specifically, too, right? There's so much support for work that works, where in a lot of different um arenas, you're gonna find competition and you're gonna find shutdown and you're gonna find like a zero sum game. So if you have more, that means I have less. And I think that what you're building is the opposite of that, right? We don't want zero sum. We want to know that when someone else does better, we all benefit. When someone else has more, we all have more. We all gain. And so I think that that that way, the non-zero sum way, is allowing people to step into their best selves, right? It's not just about making a lot of money. We can make a lot of money and feel like shit, right? We can make a lot of money and feel disconnected and we can feel burnout and we can feel lack of regulation. And so I think what you're offering at this time is a team and an arena for people to come into and not just make money, not do the left brain stuff, but also step back into the right, right? So get into the emotional component, get into understanding their bodies and knowing that the better we all are, the better we all are, right? In every capacity. And that's not something that everybody in a business does. They don't invest in their people that way. They want them to turn and burn. They want them to perform. They don't care if there's a burnout there. They don't care. Like we're gonna work you to the ground. And I think in this space in particular, um, we're seeing the opposite of that. We're seeing leaders invest in their team. We're seeing them want them to like work with a coach or a therapist and exposing them to resources that are gonna help them become better people, not just the downline.

Beth: 24:47

Well, and I think also it's the boundary of it, it I seven, eight, not six, seven, um, nine or ten years ago, I would have been like, oh, I can handle that. I can do it all for you. Like you, you, you bring somebody into the business, you promise them the world, and then when you don't provide it, there's like it's the honeymoon period is over. And I will be very clear with people if they need a business coach, if they need to work with a therapist, if they need to work on a psycho subconscious reprogramming, like I'm not, I don't have all these skill sets. And if you are going to, like, I've invested hundreds of thousands of dollars over the last decade into my own coaching skills, marketing skills, and my healing and growth. Um and like it's it's also as a leader having those boundaries of like not everybody gets accessibility to every piece of me. I'm not going to build your social media account for you. Or, you know, it's it's a tough balance because you you want them to come into this beautiful experience with you. But I think that's newer people try to say, it's like if somebody comes to you and you're like, I'm gonna heal your marriage. You don't know that. You're like, we're gonna look at we're gonna start like looking at it and look at the difference. Right. And what comes up might be really, really interesting.

Katie: 26:18

Yeah. And I and I love that because I and in any arena, it's like this might not end up being for you. And I'm not gonna try to force it. So whether it's therapy or someone coming on and joining your team, it's like, I'm gonna teach you how to fish. I'm not gonna fish for you. I'm not just gonna feed you, I'm gonna teach you these things. What you do with them and how you apply them is up to you, right? Same thing in in marriage therapy. Like, I can't heal your marriage. Like we might find out at the end of this, like, this isn't for you, but like that's valuable information. But I'm gonna give you all the tools and resources to see what's there and see if we can be successful, but I I'm not gonna fix it. And so that's when we circle back to the triangle piece, right? And I was thinking about I'm coming in to teach a class for you in a couple of weeks, and I was thinking about rewriting narratives and how to teach people that are just starting out about these ideas. And I think I think one of the first steps is identifying what role have I historically played in challenging situations, right? Do I find myself in victimhood? Do I find myself rescuing? Do I find myself like being the villain? Helping people understand what role they've historically played in any challenging situation is step one. Because if you're trying to start a new business or join your team, which is them starting their own business, right, through the company, it's going to be challenging. Who do I, what role do I play when I'm challenged? Is the first step. Because then we can get the blind spots out of the way, right? If the first sign of trouble, I go into like, I can't do this, see, I can't, that nothing ever works out for me, like ta-da, like you step into the victim. There's no point of power there. Those are people that are gonna wash out fairly quickly or they're gonna stay stuck and they're not gonna rise. And so we could go through probably your whole downline team and identify based on certain behaviors and where they're at, what role they play when they're challenged.

Beth: 28:13

And it and it move and it it's and it splits, like because many times people come to someone like me and they want me to rescue them, or that's what the role they want to have. Um, and so one of the biggest pieces I think in any in any situation is like, do we like we call it Katie talk? I'm like, when I when I'm talking with like some of the leaders that you've worked with, I'm like, do I have permission to give some KD talk here? What role are we all playing in this? Who's the villain? Who's who's the victim, and who's the rescuer, or who's the regulated, um up-leveled, non-codependent leader? Um, because it's it's no one's coming to rescue you. Like that's on you, right? And no, we shouldn't have that expectation. And I think that it's just years and years. Like we marry someone to rescue us the first time, and then the second time we're like, oh, and like the biggest part, and this is like this is on my mind today because like I had a social situation and I was like it with tennis, and there's a group that plays, and like all of this, like play, I'm a better mom, I'm a better friend, I'm because of this work. And I watch friends of mine that have stepped out of the workforce, they're just it's fine, they're going about their life. They want to play Mahjon every afternoon and bridge, and and I don't want to do that. So this is a tennis group, and I'm gonna give that perfect example. They're young, I like playing in the group, they're a little bit better than me, they're on another team. And they wanted the the third person, I'm the fourth, to have somebody from their team that she'll be playing in tennis matches with. They didn't quite know how to tell me. They wanted to kick me out of this group. And at first, I went into the victim mode. I was like, I can't believe they're doing this. Like, I put this clinic together and I'm good enough to be here. And then I just stopped and I paused and I was like, when have I experienced this feeling before? Not being included, um, being excluded. And then I was like, this doesn't mean anything about me. Like, what's this? What they would, what they're asking is really reasonable. And honestly, I don't really want like that's Tuesdays are a really big day for for me to have be in corporate meetings. I can make that my CEO day. And I was like, wow. And I said to them, I'm so proud of you guys for coming forward and asking. But I had to stay in the victim. I had to make them the villain. And then I went to the tennis bro and I wanted him to rescue me. And he was just like, no, here's the story. Like they, they, they're a team. You're not on their team. And I was like, oh wow, this is so interesting to watch it play out. And I, and so I share that example because if we're just aware, that's the biggest thing is being aware and being like, oh, I um just like push the elevator button and take the elevator up and look at the situation. And um, it's just awareness, like stepping out of the 3D and like watching it almost like you've got the non-judgmental observer sitting on your shoulder.

Katie: 31:25

Yes, absolutely. And I love that example and what you described. And so if you're listening and you're like an old hat at this and you get it, like you're welcome for the fun story. And if you're new to it, understanding what she's describing, right? If if we broke that down into tangible steps for people, right? Stimulus occurs, something happened, they say, Hey, we need to have this talk with you about not being on the team, you have a physiological response, you get dysregulated, right? It's it's triggering for whatever reason, we become dysregulated. We then, when we hit dysregulation, step into one of those codependent roles, right? Victim, rescuer, villain. And in this case, it felt like victim energy. You responded from victim, went to the tennis pro. He kind of gave you like a little gentle shake back to regulation was like, here's the story, I'm hitting you with some facts. And then it's like, oh, okay, I see it now. And then back to regulation we go, out of victim we go. And so that's kind of like the perfect synopsis of how most people live unconsciously, though. They spend all of their time in one of those roles and don't know they're playing it. They're just constantly reacting to whatever's in front of them, thinking it is just reality. It dysregulates them. They say that they have chronic anxiety, but it's just chronic dysregulation from overactive triggers that they're not aware of and from a role they're playing that will never get them regulated. Like the victim, for example, the rescuer and the villain, you'll never feel regulated in those roles. You'll always feel dysregulated and anxious because your body is trying to scream at you. This is not where you're supposed to be. And we override those signals. And that's how we end up in chronic dysfunction, dysregulation. And then it becomes physical disease, right? Which leads us perfectly in a circle back to the actual company that we're talking about today. So where you've landed. I was doing a little recon this morning, and just to like spit some facts about you at you, because that's always fun. Let's talk about the brilliant month that you've had. I read today that you had over the course of the year a 787% increase in growth from 12 months ago.

Beth: 33:40

I know. And here's the thing wild. It's wild. And it's because if you are, if you've not looked, if you're not somebody that understands peptides as like the GLP one, when you hear Ozempic, all of those, it's opened the door. We've been doing peptides have been around for a forever. I mean, they're just signals in your body that that are specific. Like I like to think of your body, uh, your organs, your heart, your ever, your cells are in a group text message, and the certain peptide just wakes it up and signals it. So your body, like my post-menopausal body, went to AOL dial-up from fast-paced internet. And so, whatever, if you think about the different peptides, they play a different role in what your body is seeking and needs to be optimized. And therefore, longevity. Like we have an incredible new peptide launching that I can't even say what it is, but I was reading about it, and it's going to help with inflammation immune support, um, people that have Lyme's disease. So, regenerative medicine is all the rage because people started to really understand this when we started using GLP1 for weight loss. And then they started to be like, wait, like what's happening? I'm no longer hearing like food anxiety, food noise in my head because there's a signal that in the GLP GIP, it also helps you to feel full for longer. I just thought that my friends who didn't ever struggle with obesity and being overweight, that they just had more discipline. No, their body signaled them I'm full. And all of a sudden I was like, I didn't, I can eat, I don't have to discipline myself. My body is optimized. So it was the perfect storm because people were like, wait, I want accessibility to safe medications and I want to have a doctor, but our traditional doctors don't always know about regen, they don't even, they've not even trained on menopause. So I think that that growth is representative of what's happening, like the education. You get a bunch of women that are sharing content and sharing their stories and educating, and this is why I love this business model. So if I was the only one doing it, I could only impact my $150,000 of personal volume sales in a year. That's not very many people. But if I have 2,500 people each sharing with their sphere of influence and each educating from their perspective, whether they're a nurse practitioner or a perimetopausal woman, their sphere of influence is going to help one more person and one more person. That's the network marketing model. And we're dealing with in this company, not products. We're dealing with telling them, hey, I'm going to point you over to my telemedicine platform. I'll get a referral fee for that. Um, and you're going to talk to a physician and they're going to look at your personal health history. And the cool thing about what they've done with LEMD and our CEO and founder, which I hope you have her on sometime, is her vision was just this is we need to create communities around longevity. And like the very first, like, I think about, I think we had $13,000 as a team when you came and spoke at that first event in Wellington. Um, and now we have like what, 3.6 million. But it was all like even my husband stood up and said how he had changed and shifted because of the peptides. So what we have is the perfect storm because it's she told one person and she told one person, but it's not like, oh, hey, my my shampoo's really good. It's like medically science-backed doctor supervised. And I think that that's that's the big push of it.

Katie: 37:41

It's it's I love all of that. And I think that is a big push of it. And I think the emotional piece, like, I'll speak to this. I remember you reaching out and talking about it. And I remember you being one of the first people I knew of who said, I've tried this, I've tried a GLP1. And I had secretly tried it, and I was like, and you said, like, obesity is a disease, right? It's not just about like women who've struggled to lose weight their whole lives, and like we know who we are, right? We're like with always a diet. There's always an end of a never-ending weight thing happening. That that's like if we're going up and down and we're gaining large amounts of weights and losing and going back again, like we're struggling with a disease. Like obesity is a disease. And I think for the first time, like I my hope is that women start to understand their bodies differently, right? And women, especially women who are empathic and who are sensitive and have those spidey senses and interpret the world through those deep feelings, we're more likely to end up in a state of obesity. Our allostatic load from drinking in all of the emotions of other people around us is very real. And that often is reflected in our body. We're holding for others, right? We're holding, we're a vessel that picks up and holds for other people, not just ourselves. And it's not a character flaw, right? This is a disease, and GLPs are the first time that we're able to say, wait, it's not that there's something wrong with me, right? Other people have signals that like we don't have.

Beth: 39:25

There we we can learn how to pause and look at a situation from, but with with food, many times, like I was thinking, oh, like a glass of wine would be really great because then it like you could numb that feeling instead of being in that feeling. And the GLP one allows that pause, and you're not numbing anymore with with over with overeating, over drinking. And this is really interesting, and I think it's like kind of I know we're running close on the end here. So I worked with the most. Comments I've ever had, and when was I a real one up yesterday? And I videotaped something right after because you had said you're a manifesting generator, you need something to respond to. And so I watched. I had worked with a coach 10 years ago on counting macros and working out. And I took all the before pictures and never had success because I would, I just was my body was dysregulated. I had obesity as a disease and nobody ever recognized and told me you weren't broken. It was just like, get the foundation and do your steps, do this and gain and lose and gain and lose. I shared my soul with her coming back because I wanted a strength coach and I wanted to like take this to the next level. And I saw a piece of content where she's like, I don't, I've never needed a microdose of a GLP one to look like this because my foundation was in place because I decided to stop working with her. And I don't know if it was intentional. I was playing the victim in my video, like, and because I was like, what in the world? Or I just was like, I'm gonna stand on a soapbox for women. And I recorded this reel that said, I'm so tired of the shame game. I'm not missing the foundation. I needed an assist. And more people are in my inbox saying, Thank you for saying that. Thank you for saying that. Thank you for saying that. And I was just like pissed because I is just reading. Do you know how many affirmations I had written in my vision of I'm a healthy, size six, lean athlete? Because my worth was still on the size of my body. I have those too. All the journals, all the journaling, all the journaling.

Katie: 41:32

Finally lose the 30 extra 30. I'll finally every every single time.

Beth: 41:38

Every single time. It's a whole nother podcast that we need to have about once we get there, we're still the same dysregulated body and a smaller body if we don't do this work. I think there's for coaches and therapists and healing healing programs like yours. There is such a space because we're gonna have a whole generation of men and women who are at an ideal weight and they're like, wait, I was supposed to feel a certain way. And that's how I kind of found Ellie. I didn't feel that certain way. It was still me and a smaller size body. And I still was the healing work needed to happen. Yeah. So that's a whole podcast.

Katie: 42:19

No, I love that. And we'll have you back to talk about that because I think, like, as a wrap-up, everyone's quote, foundation is going to look different. For some people that don't struggle with the disease of obesity, their foundation might be the macros. They just need that education and they're off to the races. Awesome. Other people like us who've struggled with that disease understand that our foundation is going to be a GLP first. We need to calm the food noise. Once that's quiet, we can hear the dysregulation. And like with us, because we know this work, that's part of it, right? Other people, like you said, might not understand that, right? What happened that led me to this place? We still have to solve for that. And perhaps we use the GLP first, we feel better in our bodies. And that gives us the motivation to look at the underlying factors that created the dysregulation to begin with. And I would like, I want to applaud people who are doing that because this eventually the journey into how did I get to this place in my body, I can almost guarantee you will lead you back to your gifts, your purpose for being here, and the extra sensitivities that you have that perhaps led to increased food noise and using food to soothe. Like there is a gift there. But I I love that full circle. Um, and we'll definitely have you back to talk more peptides and all the amazing healing powers that they have, but also the what do I do now? Right. My foundation, personal foundation have been set. I took the GLP, I got my weight down, I feel better in my body. Emotionally, I'm still bumping up against a lot of the same things. That's when the second piece of the work begins for many people.

Beth: 43:57

Well, and I think it's an it's it's leaning into that identity of I am a woman who takes miraculous care of herself. How does she show up? And I could have like I'm I'm so happy that I always looking back, no, I didn't want to carry 60 extra pounds of I didn't like the way I moved about the world in that body. But if I hadn't had that experience, I wouldn't be able to be doing what I'm doing now. And I know that's really hard. So I think I want to end with like some of the, I mean, there was, I'll get teary-eyed thinking it, like some of one of the hardest seasons of my life, Katie, you were with me on it, was needed to happen so that I could experience what I'm experiencing now. But it's so hard when you're in it, when you're feeling that pain, when you're at that tipping point to be like, oh, thank you, universe, because I know that everything's for my highest good. It might not be your highest good, but the lessons that we're bringing with us are the lessons that that allow us to do the healing, allow us to be, okay, what's next? It's like every single, it's like every single time there's a new layer. It's like, okay, I've got to learn this at this level now. Yeah. Are we ever done?

Katie: 45:16

Is it ever complete or is that the day that we leave this earth? I don't think it's ever done, but I think that it gets like more few and far between. Like we get periods of ease that we didn't have before when we were constantly in labor, right? And then become immune to that labor. Yeah, I would say like uh my life is a lot more peaceful than it ever has been. And there's like periods of even with other things happening, just ease. It's like the regulation part becomes the norm and the dysregulation becomes abnormal versus like what most people are used to. That's the switch we're looking for. How much time do I spend in regulation versus dysregulation? We want that to be way on the scale of regulation as higher, right? 70-30 at like probably best.

Beth: 46:01

The number of hours we spend in a day feeling the way that we want to feel.

Katie: 46:06

Yeah. And and like you spoke to crawling out of some of those labor pains. And when we're in those like really dark times of our lives, like we're not, if someone was in the darkest time of their life and they were like, but this will all serve a purpose. It's like you don't have to say that right now. Like that's not that's not an alignment. It's okay to say this feels dark and it feels hard. I'm gonna keep going. And I know that at some point I'll understand why this is happening, but right now it sucks. Like, because that's okay.

Beth: 46:33

I think this is like I I don't know if anyone, I think a lot of people will relate to this, but this is what came to me in our closing is I I was 27 years old and I was married, we didn't have kids. And I remember he said to me, uh, we need to be divorced. Like we love each other, we're not in love. Like, this is not the I don't see us together in 20 years. So let and it was the it was a very, it was like, what? Uh you're leaving? I mean, looking back, it was absolutely the very best thing. And I remember this w woman with her name was Camille, and I taught with her, and I was getting in my Pontiac Sunbird after teaching my second grade class, and I was probably wearing a Laura Ashley outfit, and she came over to me because I was like devastated. And she looked at me and she held my hands and she said, This you will look back at this time of your life, and you will be so grateful that you experienced this pain because what's in store for you? You're 27. I just can't wait. And I was like, Is she right? And yes, she was like my children, my marriage, my life. But at that moment, I didn't even want to get out of the shower in the morning. But she came over and she I she was probably 40. I thought she was 100. And she just this wisdom and she held it. It was like, you know, she and I and I just sat with that and I thought, okay, I guess and and and it was not staying in the victim mode, being like, okay, it is what it is. So what's my what's my next step today?

Katie: 48:04

Yeah, I love that. And I think that's a perfect full circle ending because I think that that's the same energy and spirit you give that Camille spirit to your team, where it's like wherever you guys are at, right? Whatever hardship you're going through or block you're coming up with or growing challenge, like you are going to be so you're gonna look back at this and be so glad that you kept going and that this is happening, right? Because the the wisdom and the gold is there for you. You just have to keep going. Put your best foot forward, even when it hurts. And like you will get to the place that you want to go. Um, but I think that's the you give the Camille energy.

Beth: 48:40

I love the Camille energy. Yes. It's and uh there was like there's some, I don't know, three feet from gold. Like you never know. Like you don't know. I mean, it was an Instagram story that that my friend Sarah's like, hey, you should look at this company. Um I I probably wouldn't have found it. I would have probably been at some building a summer camp and we would have been like having a mare a wedding there for you and Jeremiah. I mean, you can have a fake wedding at my camp, even though you've it when when we have it. Okay, yes, I will. I'll send you over. There's a camp near Orlando. Well, it's north more toward O'Cala that I that I think is the perfect spot for us to host a summer camp. So that's what we're doing. We're hosting a summer camp together. We'll do all this work. Um, it's called uh I won't say it because that people take our idea, but I need someone we need to look at it.

Katie: 49:31

Okay, yeah. So you guys heard it here first. This is like the birth of We're gonna have a camp.

Speaker 1: 49:36

We're gonna have a camp, a summer camp. Camille. Yes, camp Camille. That's actually so sweet. I wonder if Camille, I gotta find Camille. I want she's probably like right now. I gotta find her. We need to camp after you, Camille, because you saved me on the parking lot.

Katie: 49:53

Which is awesome, right? Be the person today. If you're listening, like go save one person in the parking lot, metaphorically. There's always somebody just to give that little ray of light to. Yeah.

Speaker 1: 50:03

I love that.

Katie: 50:04

I love it. Thank you so much. Thank you.