Michelle Sera: Simplify, The Secret to Copywriting & Productizing What You Know (#019)

Our guest today on the show is Michelle Sara. Michelle Sara is an internationally known coach copywriter, funnel and email marketing specialist with $1,151,962 in sales in 2020 alone.

She's helped over 900 people from all over the world productize their knowledge, expertise, and wisdom. A recent masterclass attendee said, "Michelle is the most unassuming powerhouse of marketing knowledge I've come across, there's a magic she weaves that makes your program product or service sell itself and I am in awe".

With a quiet presence behind five well known multimillion dollar online coaching, marketing and speaking training companies. Michelle's best kept secret for turning what you do into something highly sellable.

She hides out in quiet Valley in the Appalachian mountains where she grows food, tea and ideas that build businesses.

Topics explored:

• How to get out of your head
• Simplify: Overwhelm distances people, simplicity bonds
• The myth of giving tons and tons of content and more work for yourself
• Importance of meeting your clients where they are, not you are
• The 10 Thoughts Method
• What the client thinks their customers' problem is, may not be the actual problem
• The logical reason and the emotional reason
• Learning to write from radically different perspectives & know what makes people tick
• Nobody's buying? It's probably not the product, it's probably the positioning
• Why empathy is key to good copywriting
• The benefits of intuition and instinct
• Meditation to put you in a state for creating and focused on a direction
• How to choose what to productize from all of your knowledge
• Your internal world filters your external world
• Meaningful and measurable goals; purpose meets structure
• An introvert recharging in nature

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes. 

If you're interested in more visit ▶ www.almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.