Intangiblia™
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Plain talk about Intellectual Property. Podcast of Intangible Law™
Intangiblia™
The Legal Dugout: Baseball’s Intellectual Property All Stars
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A baseball game is 90 feet between bases and a lifetime of stories in the box score, but the biggest action often happens off the field. We’re looking at the invisible game that keeps baseball’s culture and business running: intellectual property law. From broadcast rights to team branding, we connect the dots between trademarks, patents, copyright, and licensing, and we show how those tools can protect creativity without locking up the sport itself.
We start with sports data and two court decisions that quietly shaped modern fandom. MLB v Motorola draws a hard line between a copyrighted broadcast and the unownable facts of the game, helping make live score apps and real time updates possible. Then CBC v MLBAM tackles fantasy baseball and the right of publicity, explaining why player names and statistics can be used as part of public sports conversation when there’s no false endorsement. If you’ve ever checked a score on your phone or built a fantasy roster, these rulings helped set the rules of the road.
From there we zoom out to the products and symbols fans carry everywhere. Trading cards reveal a stack of licensing layers, from player likeness rights to team trademarks to copyrighted photography. The Padres’ Swinging Friar shows why mascots and logos are serious trademark assets, while Louisville Slugger highlights how patents reward the small design changes that can matter in performance. We also talk about baseball storytelling through film, including A League of Their Own, and how copyright and licensing can preserve cultural memory. Finally, we bring it into the sports betting era, where “official” data feeds become valuable through contracts and carefully built data systems.
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The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.
WBC Magic And The Invisible Game
ArtemisaBaseball fans, statistics lovers, and people who believe that a perfect day includes sunshine, a glove, and a hot dog that may or may not be legally classified as food. Welcome back. Today the baseball world is electric. Flags are flying, stadiums are full, and millions of fans are watching the final of the World Baseball Classic happening today, March 17th. It is one of those rare moments in sports when the entire baseball planet seems to pause at the same time. From Tokyo to Santo Domingo, from Mexico City to Miami, people are watching the same diamond, the same pitcher, the same swing that could decide the championship. This tournament has become one of the most joyful celebrations of the sport. What makes it so special is not only the competition, but the culture. Each team brings its own rhythm, its own traditions, its own way of celebrating a hit or surviving a tenths, ninth inning. Some dugouts dance, others stay calm and focused, and somewhere a manager is calculating probabilities. At its heart, the world baseball classic reminds us that baseball is a universal language. A fastball does not need translation. A home run does not need subtitles. When a crowd rises as the ball climbs into the night sky, everyone understands the same thing. Something magical just happened. But today, we are not just watching the ball. We are also looking at the invisible game around it. Behind every swing, every team logo, every jersey sold outside a stadium, and every statistic that appears on your phone screen. There's a sophisticated system of intellectual property quietly keeping the entire ecosystem running smoothly. Baseball is not only a sport, it is a masterclass in how creativity, innovation, and legal frameworks can work together to create a global cultural phenomenon. So today we step into the legal dugout. Not to argue strikes and balls, but to look at how intellectual property help protect the stories, technologies, and identities that make baseball what it is. And I promise something important. There will be no crying in baseball. But there might be a little joyful cheering for good intellectual property strategy.
AnnouncerYou are listening to Intangibilia, the podcast of Intangible Law. Plain talk about intellectual property. Please welcome your host, Leticia Caminero.
Why Baseball Data Is IP
Leticia AIHello everyone, and welcome back to Intangibilia. I am Leticia Caminero, an intellectual property lawyer and storyteller. There is something deeply satisfying about the language of the game: a batting average, a strikeout record, the quiet suspense of a full count. Baseball statistics do not just measure performance, they tell stories about patience, persistence, and the unpredictable beauty of sport.
ArtemisaBaseball has always fascinated historians, mathematicians, and storytellers for exactly that reason. The sport produces narratives through numbers. A single line in a box score can describe an entire drama that unfolded across nine innings. But what is equally fascinating is how the business of baseball relies on intellectual property to keep those stories alive and thriving.
Leticia AIFrom the earliest days of professional leagues to the massive global tournaments we see today, baseball has evolved alongside technology, media, and innovation. Each of those developments required new legal frameworks. Broadcasting rights had to be defined, merchandising systems had to be organized, player identities had to be licensed, equipment designs had to be protected. Intellectual property became the quiet architecture behind the sport's growth. Today we are going to explore that architecture together, not through legal textbooks, but through stories. Stories about disputes, inventions, creative industries, and the surprising ways intellectual property shows up in the baseball world.
ArtemisaAnd I am Arta Misa, your AI co-host, legal enthusiast, and someone who has spent the last week trying to understand why a sport can pause for several minutes while someone adjusts their batting gloves.
Leticia AIThis is one of the great mysteries of baseball. The game moves at two speeds. Either everything happens in a split second, or absolutely nothing happens while everyone contemplates the meaning of life between pitches.
ArtemisaYet somehow this rhythm is part of the charm. Baseball gives us space to think. It gives commentators time to tell stories. It gives fans time to debate statistics with the seriousness of international diplomacy.
Leticia AIAnd those statistics, by the way, are not just numbers. They are intellectual assets. Every statistic represents an event captured, recorded, and interpreted through technology. Every data point feeds media coverage, fantasy leagues, analytics companies, and entire industries built around sports information.
ArtemisaThat is why baseball provides such a fascinating lens for intellectual property. Few sports produce as much information, as many cultural artifacts, and as many creative products as baseball. Think about everything connected to the game: trading cards, broadcast graphics, stadium architecture, equipment design, team mascots, film adaptations, video games.
Leticia AIAll of those elements involve creativity, and creativity in turn invites intellectual property protection. So today we are not just looking at baseball as a sport. We are looking at baseball as an ecosystem of ideas. And the beautiful thing about intellectual property in this context is that it does not limit the game. It supports it. It allows innovators to invest in better technology, it allows artists to design stronger brands, it allows storytellers to share history, and it allows leagues to build sustainable systems that keep the sport growing.
ArtemisaThat is exactly right. One of the most uplifting aspects of intellectual property is that it recognizes the value of human creativity. It acknowledges that ideas, designs, and innovations deserve protection so they can continue contributing to society.
Leticia AIIn sports, this protection becomes especially important because the industry combines so many creative disciplines. Engineering, media production, graphic design, storytelling, performance, and data science all converge around the same field.
ArtemisaBaseball may appear simple when viewed from the stands. A pitcher throws the ball, a batter swings, the crowd reacts.
Leticia AIBut behind that, simplicity is an extraordinary network of innovation. Camera systems capture ultra-slow motion replays. Sensors measure spin rates and launch angles. Designers develop new fabrics for uniforms. Data analysts transform raw numbers into predictive models. Intellectual property helps ensure that each of these contributions can be recognized and sustained.
ArtemisaSo when we talk about trademarks, patents, licensing agreements, and copyrights in this episode, we are not just talking about legal tools. We are talking about the mechanisms that allow creativity and innovation to flourish in the sports world.
AI Tools Disclaimer And Ground Rules
Leticia AIAnd that in many ways is the most exciting part of the story. Before we dive into the cases, there is one more important note for our listeners.
ArtemisaThis podcast was created with the assistance of artificial intelligence tools. Letitia's voice in this recording is an AI-generated version of her real voice, and I am a fully AI-generated co-host designed to assist with storytelling and commentary.
Leticia AIOur goal is to make complex legal ideas more accessible and enjoyable to explore. However, this episode is intended for educational and entertainment purposes only. It does not constitute legal advice, and listening to this podcast does not create an attorney-client relationship.
ArtemisaAlthough, if a baseball team ever decides to hire intellectual property commentators for the seventh inning stretch, we would be very happy to audition.
Leticia AIIn the meantime, let us step onto the field of baseball law, where the pitches come fast, the arguments come carefully crafted, and occasionally a brilliant legal strategy hits a home run.
MLB v Motorola And Real Time Scores
ArtemisaLet us begin with a case from 1997 that changed how modern sports information works and helped shape the entire digital sports ecosystem we know today.
Leticia AIThe dispute involved Major League Baseball and Motorola, the electronics company. At the time, mobile technology looked very different from today. Smartphones did not exist yet, and the internet was still finding its place in everyday life. But sports fans were already hungry for one thing that has never changed: real-time updates.
ArtemisaMotorola created a handheld page or device called Sports Tracks. Subscribers could receive live updates about baseball games while they were happening. These updates included scores, inning developments, and short descriptions of plays.
Leticia AIFor fans, it was revolutionary. Imagine being at work, in a subway, or traveling, and still knowing exactly what was happening in the bottom of the ninth inning.
ArtemisaHowever, Major League Baseball saw the situation differently. The league argued that Motorola was essentially building a business using the information generated by MLB Games without permission. In their view, the league invested enormous resources into organizing games, maintaining stadiums, employing official scores, coordinating broadcasts, and collecting statistical data.
Leticia AIMLB's legal argument relied on a doctrine called hot news misappropriation. This concept comes from an early 20th century case and suggests that time-sensitive information gathered through significant effort should not be freely copied by competitors who did not make that investment.
ArtemisaFrom MLB's perspective, the real-time game information was a valuable asset. They argued that Motorola was taking that asset and redistributing it commercially.
Leticia AIMotorola responded with a beautifully simple argument that baseball fans could understand immediately.
ArtemisaThey said the league could certainly own the broadcast of the game, the television production, the commentary, the graphics, and the audiovisual experience.
Leticia AIBut the facts of the game itself were different.
ArtemisaIf a batter hits a home run in the seventh inning, that event is a fact about reality. Anyone present at the stadium could observe it. Anyone listening to a radio broadcast could report it.
Leticia AIMotorola argued that facts cannot be owned as intellectual property. The case reached the United States Court of Appeals for the Second Circuit, which issued its decision in 1997. The court ultimately ruled in favor of Motorola. The judges held that while MLB could protect the broadcast of the game through copyright, the factual information produced during the game, such as scores and statistics, could not be monopolized. This decision had enormous implications.
ArtemisaIt confirmed that sports scores and basic statistics belonged to the shared informational landscape of sports culture. News organizations, analysts, and technology companies could report those facts without needing licenses from leagues, which means that every sports app on your phone today, every scoreboard update, every fantasy league statistic, and every live sports notification owes something to this case. Without that ruling, the digital sports media landscape could look very different.
Fantasy Baseball And Publicity Rights
Leticia AIInstead of limiting innovation, the decision allowed an entire ecosystem to flourish around sports data. Analytics platforms, fantasy sports leagues, live score apps, and betting services all rely on the principle that game results are part of the public domain of sports information. It is a beautiful example of how law can strike a balance. The broadcast production remains protected, but the core facts of the game remain accessible for everyone to build upon.
ArtemisaOur second case takes us into the world of fantasy sports, and it happened a decade later in 2007. By the early 2000s, fantasy baseball had become an incredibly popular way for fans to engage with the sport. Instead of simply watching games, fans could build their own imaginary teams composed of real players and compete against friends based on player performance.
Leticia AIThese games relied entirely on real statistics. Home runs, stolen bases, strikeouts, batting averages, every number mattered. One company, CBC Distribution and Marketing, operated a fantasy baseball platform that used the names and statistics of Major League Baseball players. However, MLB's digital subsidiary, Major League Baseball Advanced Media, believed this required permission.
ArtemisaThe league argued that the commercial use of player names and identities violated the player's right of publicity. This legal doctrine allows individuals to control how their identity is used in commercial contexts.
Leticia AIIn MLB's view, fantasy sports companies were profiting from player identities without compensating the players or the league. On the other side, CBC argued something that resonated strongly with both courts and fans. They said fantasy baseball is essentially a game of statistical storytelling.
ArtemisaFans analyze publicly available information, compare player performance, and create competitions based on real-world events that are already widely reported. In other words, fantasy sports were not using player identities in advertising or endorsements. They were using facts about performance in public sporting events.
Leticia AIThe case eventually reached the United States Court of Appeals for the Eighth Circuit. In 2007, the court ruled in favor of CBC. The judges concluded that the use of player names and statistics in fantasy sports was protected because the information was factual and part of public discourse about sports. The court also emphasized that fantasy sports platforms were not misleading consumers into believing players endorsed the game. More importantly, the ruling reinforced an uplifting principle. Sports statistics are part of a shared cultural conversation. Fans analyze them, debate them, and build communities around them. By allowing that exchange of information to continue freely, the court helped preserve one of the most creative aspects of sports fandom.
ArtemisaFantasy leagues transformed spectators into analysts, strategists, and storytellers. And intellectual property law helped maintain the balance between protecting identity and preserving public engagement.
AnnouncerIntangibilia, the podcast of intangible law. Plain tug about intellectual property.
Trading Cards And Licensing Power
Leticia AIChildren across the country buy small packs of gum that include a printed card featuring their favorite players. The cards contain photographs, player statistics, and team branding.
ArtemisaOne company tops would eventually dominate this industry. But the path to that dominance involved intense competition and strategic licensing agreements.
Leticia AIIn the early years, multiple companies produced baseball cards. Each company needed permission from players to use their images on the cards. This meant negotiating contracts that granted image rights and commercial use rights.
ArtemisaTopps pursued a bold strategy. Instead of signing players for short-term agreements, the company began signing exclusive contracts with large numbers of athletes.
Leticia AIThese agreements granted Topps the exclusive right to print trading cards featuring those players, which meant that if another company wanted to print a card with a famous player, they could not do it legally unless the player had not already signed with Topps.
ArtemisaThrough a series of negotiations and legal disputes with competitors, Topps gradually consolidated its control over the baseball card market. Each card involved several layers of rights. The player's likeness had to be licensed. The team logos were trademarks owned by clubs or leagues. The photographs themselves were copyrighted works. The brand identity of the card company was also protected.
Leticia AIIt is incredible to think that a small piece of cardboard contained such a complex legal structure, and yet those cards became cultural treasures. Collectors today treat vintage baseball cards as artifacts of sports history. Some rare cards sell for extraordinary prices at auctions.
ArtemisaMore importantly, the baseball card industry demonstrated how intellectual property could support an entire merchandising ecosystem.
Leticia AIThe licensing model developed by companies like Topps eventually influenced merchandising strategies across professional sports, entertainment, and even video games.
ArtemisaIt is a perfect example of intellectual property enabling creativity, fandom, and economic growth all at the same time.
Leticia AIAnd somewhere out there, someone is still hoping that the dusty shoebox in their attic contains a card worth a small fortune.
ArtemisaEvery sports team has symbols that fans instantly recognize. Colors, logos, mascots, and even certain visual styles become part of a shared cultural language. In baseball, few examples are as charming and distinctive as the swinging friar, the mascot associated with the San Diego Padres.
Leticia AIThe character first appeared in the early history of the franchise, but its trademark protection became increasingly important starting in the 1980s, when sports merchandising exploded as a global industry.
ArtemisaAt that time, teams realized that their logos were not just decorative elements, they were powerful commercial assets. Fans wanted hats, jackets, pins, posters, and souvenirs displaying the symbols of their favorite teams.
Leticia AIThe swinging fryer, a smiling cartoon fryer swinging a baseball bat, quickly became one of those symbols. And mascots may look playful, but from a legal perspective, they are extremely valuable intellectual property.
ArtemisaBecause when fans buy merchandise with a mascot on it, they are not just buying fabric or plastic. They are buying a connection to a team, a city, and a shared identity.
Leticia AIThe Padres registered the swinging friar as a trademark, giving the team exclusive rights to use the symbol in commerce. Over the years, the team has taken action against unauthorized sellers producing merchandise that copied or closely imitated the mascot. These disputes often involve street vendors, online marketplaces, or small businesses producing unofficial hats and shirts.
ArtemisaTrademark law allows the team to stop uses that could confuse consumers about the origin of merchandise. The goal is not simply control, it is also about protecting the integrity of the brand so that fans know when they are buying official products.
Leticia AIThere is also something uplifting about that. Trademarks protect symbols that fans genuinely care about. The mascot on a cap might represent childhood memories, family traditions, or a connection to a hometown team.
ArtemisaAnd when those symbols are protected, teams can reinvest that revenue into stadiums, youth programs, and the broader baseball communities.
Leticia AISo while a smiling friar swinging a bat may look simple, behind it is a sophisticated system of trademark law supporting one of baseball's most recognizable identities.
Patents Behind The Louisville Slugger
ArtemisaPatent Development and Protection by Louisville Slugger. Innovations dating from the late 19th century and patented improvements throughout the 20th century.
Leticia AILook futuristic. Sometimes it is hiding in something as familiar as a wooden bat. Few names are more iconic in baseball equipment than Louisville Slugger. The brand traces its origins back to 1884 when a young craftsman named John Hillerick crafted a custom bat for a professional player.
ArtemisaThat bat worked remarkably well, and demand quickly grew. Over time, the company developed specialized manufacturing techniques and equipment designs that improved performance and durability.
Leticia AIThroughout the 20th century, the company secured a number of patents covering aspects of bat construction.
ArtemisaThese patents addressed features such as the shape of the knob at the base of the handle, methods of turning wood on lathes to achieve optimal balance, and manufacturing processes that ensured consistent weight distribution.
Leticia AIWhich may sound like small details, but in baseball, small details matter enormously. A few grams of weight difference or a subtle change in balance can influence how a bat moves through the hitting zone.
ArtemisaPatents allow Louisville Slugger to invest in research and development without fear that competitors would immediately copy those innovations.
Leticia AIThe bat used by legendary players from Babe Ruth to modern stars often came from this lineage of innovation.
ArtemisaIt is also a wonderful example of how intellectual property supports craftsmanship. A simple object like a bat might appear unchanged for generations, but behind that apparent simplicity there is constant experimentation and improvement. An intellectual property law helps ensure that those improvements can continue. Patents encourage companies to refine designs, test new ideas, and contribute to the evolution of the sport.
Films That Preserve Baseball History
Leticia AIIn baseball, where the difference between a routine fly ball and a towering home run might be measured in centimeters, those innovations truly matter. Our sixth story moves from stadiums to cinema. In 1992, the film A League of Their Own brought the story of the All-American Girls Professional Baseball League to audiences around the world.
ArtemisaThe Real League had existed during World War II between 1943 and 1954, when many male professional players were serving in the military. The league created an opportunity for women athletes to step onto the professional stage. Then Hollywood rediscovered it.
Leticia AIThe film combined historical research, storytelling, and cultural memory to create a narrative that resonated deeply with audiences. It celebrated athletic talent, teamwork, and the perseverance of women who helped keep professional baseball alive during a difficult period, and it also produced one of the most famous lines in sports cinema.
ArtemisaThere is no crying in baseball.
Leticia AIThe creation and distribution of the film involved several layers of intellectual property.
ArtemisaFirst, the screenplay and film production are protected by copyright, which gives creators exclusive rights to reproduce and distribute the work.
Leticia AISecond, the film's title and branding can be protected through trademark law, ensuring that audiences can identify official productions connected to the story. Third, the historical materials related to the league, including photographs and archival footage, involve licensing arrangements with archives and rights holders. What makes this story uplifting is how intellectual property helped revive a piece of sports history. Without those legal frameworks, it would be much harder for filmmakers to invest in telling these stories and bringing them to new generations.
ArtemisaThe film sparked renewed interest in women's baseball, inspired documentaries, academic research, and even a modern television adaptation decades later.
Betting Era Data Licensing Deals
Leticia AIIt is a wonderful example of how intellectual property does not just protect modern innovation. It can also preserve cultural memory and keep historical stories alive. Licensing expansion after the legalization of sports betting in the United States, 2018 onward. Our final case brings us into the modern digital era.
ArtemisaIn 2018, the United States Supreme Court struck down a federal law that had previously restricted sports betting in most states. As a result, legal sports betting markets expanded rapidly across the country.
Leticia AICompanies like DraftKings began offering platforms where fans could place bets on sporting events in real time. This development created a new demand for extremely accurate and fast sports data. Baseball, with its detailed statistics and frequent in-game events, became particularly important in this ecosystem. Every pitch, every strikeout, every run scored can influence a betting market, which means data has to move incredibly quickly and accurately.
ArtemisaMajor League Baseball began developing official data licensing agreements with betting companies. These agreements allow sportsbooks to access highly reliable statistical feeds produced by the league. This model demonstrates how intellectual property and contracts can work together. Even when information itself is not protected by copyright, organizations can still create value through curated data systems, technological platforms, and licensing agreements.
Big Takeaways On IP And Baseball
Leticia AIThe result is a modern sports economy where data flows from stadiums to broadcasters, analytics companies, fantasy platforms, and betting markets. And all of it begins with the simple moment when a pitcher throws the ball and a batter decides whether to swing. As we step back from these stories, one thing becomes clear. They both reward patience, strategy, and a long-term perspective.
ArtemisaIn baseball, a single swing does not decide the season. Teams think in innings, games, and entire seasons. In intellectual property, innovators think in years and sometimes decades. A patent may take years to develop, a brand may take generations to build, and a creative work can inspire audiences long after its creators imagined it.
Leticia AIWhat we saw today is that intellectual property does not take away from the magic of the game. In many ways, it protects it. It ensures that the creativity surrounding baseball, from equipment design to storytelling, can continue to grow. Another takeaway is that some of the most valuable things in sports are not always the obvious ones.
ArtemisaYou might think the most valuable moment in a baseball game is the home run that clears the fence. But sometimes the real value is the system that captures the statistic, broadcasts the replay, prints the trading card, sells the jersey, and turns that moment into a story remembered for decades.
Leticia AIAnd the truth is that baseball fans have always loved stories. They love debating whether a pitcher should have thrown a slider instead of a fastball. They love arguing about statistics with the seriousness of constitutional scholars. And they absolutely love explaining why their team will win the championship next year, even if that prediction has been repeated for the last 20 years.
ArtemisaOne more uplifting lesson is that intellectual property allows many different creative industries to connect around sports. Engineers improve equipment. Designers create logos. Filmmakers tell stories about players and leagues. Data scientists analyze performance. Writers and journalists capture the drama of every season.
Leticia AIAll of these contributions become part of the cultural ecosystem of baseball. And intellectual property helps ensure that each contribution can be recognized, protected, and reinvested into future innovation. Which means the next time you watch a baseball game, remember that the sport is not only about the players on the field, there is a whole invisible team behind them.
ArtemisaEngineers designing bats, artists creating team identities, analysts studying statistics, filmmakers telling stories, lawyers quietly making sure everything stays in bounds.
Leticia AIThink of intellectual property as the umpire of innovation. Most of the time you do not notice it, but when it works well, the game flows smoothly. And that is a very comforting idea.
ArtemisaBecause when intellectual property is balanced correctly, creativity continues to flourish. The sport grows, new technologies emerge, new stories are told.
Final Jokes And A Share Request
Leticia AIAnd somewhere, a young fan watching a game today might grow up to invent the next great baseball technology, design the next legendary team logo, or tell the next unforgettable baseball story. Well, friends, our time in the legal dugout is coming to an end. We hope this episode showed that intellectual property and baseball actually have a lot in common.
ArtemisaBoth involve strategy, both require patience, and both occasionally produce moments that make you stand up and shout.
Leticia AIAnd if you learned something new today, then this episode was a bit like a solid base hit. Maybe not a grand slam, but definitely enough to advance the runners. Also, let us take a moment to appreciate one of baseball's greatest qualities.
ArtemisaIt is a sport where people can spend four hours watching a game, eat three hot dogs, drink two sodas, debate 30 statistics, and still say, what a relaxing afternoon.
Leticia AIBaseball has a beautiful pace. It gives us time to think, to tell stories, and sometimes to explain intellectual property law between pitches.
ArtemisaWhich might be the only sport where someone can say, hold on, I need to finish explaining trademark doctrine before the next pitch.
Leticia AIAnd somewhere out there, a baseball commentator is currently explaining launch angle statistics with the intensity of a physics professor, which honestly makes baseball the perfect sport for intellectual property conversations.
ArtemisaThank you for joining us today on Intangiblaya. Whether you came for the law, the stories, or the baseball jokes, if you enjoyed this episode, share it with someone who loves sports, innovation, or the beautiful intersection of both.
Leticia AIUntil next time, protect your ideas the way a catcher protects home plate.
ArtemisaCelebrate creativity the way fans celebrate a walk-off home run.
Leticia AIAnd enjoy the game, Play Ball.
AnnouncerThank you for listening to Intangibilia, the podcast of Intangible Law. Plain talk about intellectual property. Did you like what we talked today? Please share with your network. Do you want to learn more about intellectual property? Subscribe now on your favorite podcast player. Follow Wells on Instagram, Facebook, LinkedIn, and Twitter. Visit our website www.intangibilia.com. Copyright Leticia Caminero 2020. All rights reserved. This podcast is provided for information purposes only.