Navigating Product Adoption Pitfalls with Ted Newill

Ted Newill is an expert in medical device sales and marketing. In this episode we examine why  some technologies are adopted while others are not - even if there is clinical proof that they should be. We explore issues impacting long-term adoption in the pre-product release, product release, and post-release phases along with how people react to change. We discuss a number of issues that can make or break the success of a product, including product life cycle, regulatory and clinical strategy, buyer types, physician education, pricing and reimbursement. We also offer tips on what should be done to increase a product's probability of success. 

Links from this episode:

• Ted Newill LinkedIn
• Medical Device Success Podcast
• Medical Device Success Website
• Crossing the Chasm

Chapters

• 0:00 Introduction
• 2:38 Ted's experience in medical device
• 11:04 Pre-market adoption issues
• 24:02 Market launch issues
• 42:01 Post-launch issues
• 54:51 Medical Device Success business and podcast
• 1:01:28 Key take-aways