.jpg)
The Social Law Co. Podcast
The Social Law Co. Podcast by Australian Lawyer, Tegan Boorman, is dedicated to discussing some of the key legal issues associated with collaborating with third parties on social media as a form of advertising.
Are you stumped as to how and when a sponsored post on social media should be disclosed, what the legal risks are when it comes to collaboration on social media, have no idea whether you need an influencer agreement for an influencer marketing campaign or what it should cover? In this Podcast, we cover some of the legal tips you need to know in order to protect yourself when collaborating online. We also discuss some war stories from overseas, talk about how to legally run a social media competition, and more! You will find chats with industry professionals in the know and leave feeling a sense of confidence for when it comes time to approach your next social media collaboration.
Want more? Check out our free resources, free influencer agreement checklist and free legally compliant campaigns eBook
Follow @sociallawco on Instagram to further connect.
The Social Law Co. Podcast
How to legally influence Australian consumers to buy from you using social media Influencers
In this episode we cover:
- The Australian Influencer Marketing Code of Practice – what it is, how it came to exist and what’s in it.
- why you need an Influencer Agreement and some of the things it should cover;
- Setting objectives for your campaign and documenting your Influencer Agreement around them;
- Social Media Platform Terms of Use, including the Branded Content Policy on Facebook and Instagram;
- Why you should never just copy what your competitors are doing;
- The relevant Codes and Laws that apply to Influencer Marketing in Australia;
- Consumer complaints processes;
- Consequences of breaching the Australian Consumer Law, including examples of what might constitute a breach the law in the context of an influencer marketing campaign and some of the penalties which might follow; and
- Our tips for legally influencing Australian consumers to buy from you using social media influencers.
Click here to download our FREE Legally Compliant Campaigns eBook.