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The Social Law Co. Podcast
The Social Law Co. Podcast by Australian Lawyer, Tegan Boorman, is dedicated to discussing some of the key legal issues associated with collaborating with third parties on social media as a form of advertising.
Are you stumped as to how and when a sponsored post on social media should be disclosed, what the legal risks are when it comes to collaboration on social media, have no idea whether you need an influencer agreement for an influencer marketing campaign or what it should cover? In this Podcast, we cover some of the legal tips you need to know in order to protect yourself when collaborating online. We also discuss some war stories from overseas, talk about how to legally run a social media competition, and more! You will find chats with industry professionals in the know and leave feeling a sense of confidence for when it comes time to approach your next social media collaboration.
Want more? Check out our free resources, free influencer agreement checklist and free legally compliant campaigns eBook
Follow @sociallawco on Instagram to further connect.
Episodes
16 episodes
Inside Influencer Marketing Talent Management with Neuralle's Jordan Michaelides
We talk to Jordan Michaelides, Managing Director at Neuralle about all things talent management, including:what he looks for in talent ...
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Influencer Marketing tax chats with Shannon Tarbotton from Elevate Tax
Shannon Tarbotton from Elevate Tax joins us on this episode to discuss some of the burning tax questions in relation to influencer marketing services, such as whether influencers need to declare free gifts in their tax returns, common deduction...
International influencer marketing campaigns with United States based Attorney Robert Freund from Robert Freund Law
Robert Freund is an experienced advertising attorney and advisor based in Los Angeles. He focuses his practice on e-commerce and social media marketing issues.Before opening his own firm, Rob honed his legal skills working at Greenberg T...
Growing a brand through collaboration with Heather Leggett from Kippins
Heather is the Managing Director and Founder of Kippins, a brand designed to help solve one of parenting’s biggest challenges – getting enough sleep!After more than a decade in the Advertising Industry, the sleep deprivation Heather expe...
What you need to know when it comes to documenting the remuneration of your Influencers
In this episode, we zone in on discussing Influencer's fees and what you need to know when it comes to documenting them in your Influencer Agreement.This is part of a series of episodes breaking down some of the key issues that we cover ...
Brand Alignment for Influencer Marketing Campaigns with Mike Bromley from Beyond Billables
In this episode, we talk to Mike Bromley from Beyond Billables about what to look for in terms of brand alignment when it comes to influencer and brand collaborations and in particular:what we mean when we say brand alignment in the...
10 tips to make your life easier when contracting with Influencers
If your business regularly engages with Influencers to promote your products or services, you might have wondered how you can reduce your risk, keep it professional and continue to move forward without delays. In this episode of The Social Law ...
Influencer Marketing For Small Businesses with Rhianna Dickson from Rhi Communicate
With 5 years of experience working in boutique PR and communications agencies, Rhianna is passionate about helping small businesses and startups grow through the various communication platforms available today. So passionate about her work, Rhi...
Legal considerations for social media competitions in Australia
We discuss some of the legal considerations that should come to mind before posting an announcement about your trade promotion competition on social media. Head to the
Creating Agreements for your Brand Ambassador Programs
In this episode we talk about brand ambassador programs and how we can help you to create a brand ambassador agreement that's tailored to your intended program. We also talk about some of the key issues to cover in your agreement and think abou...
Why You Need To Immediately Review Your Influencer Sponsored Post Disclosure Strategy
In this episode we discuss:The updates to the AANA Code of Ethics, when they will come into effect and what this means for Influencers and Brands involved in influencer marketing campaigns;Some recent complaints considered ...
Tracking Influencer leads and conversions - tech tips from Nikki Hamilton of Seedling Digital
In this episode, we talk to Nikki Hamilton from Seedling DigitalNikki specialises in custom branding with meaning, and exceptional WordPress websites, Nikki works with women in business to develop a cohesive online presence that's clear,...
Content Collaborations With Nicole Ray From Minty Magazine And Smallist
Nicole and I talked about how she came to own and run Minty Magazine and start Smallist and how she and her clients benefit from collaborations on social media as well as some of the pitfalls you can experience through collaborating online....
Lauren Bath: Australia’s First Professional Instagrammer As Deemed By National Media
Lauren and I talk about her actions in the early days of leaving her job as a Chef to focus on her work as a professional instagrammer. We also talk about changes she’s noticed as the influencer marketing industry has grown and matured over the...
How to legally influence Australian consumers to buy from you using social media Influencers
In this episode we cover:The Australian Influencer Marketing Code of Practice – what it is, how it came to exist and what’s in it. why you need an Influencer Agreement and some of the things it should cover;Se...
The Social Law Co. Podcast - coming soon!
Introducing The Social Law Co. Podcast!Australian Lawyer, Tegan Boorman, is dedicated to discussing some of the key legal issues associated with collaborating with third parties on social media as a form of advertising.The Socia...