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The Social Law Co. Podcast
The Social Law Co. Podcast by Australian Lawyer, Tegan Boorman, is dedicated to discussing some of the key legal issues associated with collaborating with third parties on social media as a form of advertising.
Are you stumped as to how and when a sponsored post on social media should be disclosed, what the legal risks are when it comes to collaboration on social media, have no idea whether you need an influencer agreement for an influencer marketing campaign or what it should cover? In this Podcast, we cover some of the legal tips you need to know in order to protect yourself when collaborating online. We also discuss some war stories from overseas, talk about how to legally run a social media competition, and more! You will find chats with industry professionals in the know and leave feeling a sense of confidence for when it comes time to approach your next social media collaboration.
Want more? Check out our free resources, free influencer agreement checklist and free legally compliant campaigns eBook
Follow @sociallawco on Instagram to further connect.
The Social Law Co. Podcast
Brand Alignment for Influencer Marketing Campaigns with Mike Bromley from Beyond Billables
In this episode, we talk to Mike Bromley from Beyond Billables about what to look for in terms of brand alignment when it comes to influencer and brand collaborations and in particular:
- what we mean when we say brand alignment in the context of influencer marketing;
- why brand alignment between the influencer and the brand is so important in the context of an influencer marketing campaign;
- key things to look for in an influencer for a brand wanting to work with influencers for the first time;
- some examples of successful campaigns in terms of brand alignment;
- how brands can think outside the box when it comes to selecting their influencers; and
- what happens when brands get it wrong.