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The Social Law Co. Podcast
The Social Law Co. Podcast by Australian Lawyer, Tegan Boorman, is dedicated to discussing some of the key legal issues associated with collaborating with third parties on social media as a form of advertising.
Are you stumped as to how and when a sponsored post on social media should be disclosed, what the legal risks are when it comes to collaboration on social media, have no idea whether you need an influencer agreement for an influencer marketing campaign or what it should cover? In this Podcast, we cover some of the legal tips you need to know in order to protect yourself when collaborating online. We also discuss some war stories from overseas, talk about how to legally run a social media competition, and more! You will find chats with industry professionals in the know and leave feeling a sense of confidence for when it comes time to approach your next social media collaboration.
Want more? Check out our free resources, free influencer agreement checklist and free legally compliant campaigns eBook
Follow @sociallawco on Instagram to further connect.
The Social Law Co. Podcast
Growing a brand through collaboration with Heather Leggett from Kippins
Heather is the Managing Director and Founder of Kippins, a brand designed to help solve one of parenting’s biggest challenges – getting enough sleep!
After more than a decade in the Advertising Industry, the sleep deprivation Heather experienced during the early days of motherhood prompted her to create the now Insta-famous Kippin Cuddle Blankie. These special organic cotton friends help babies settle and sleep during the night, and Heather has since developed a range of matching sleepwear, authored a Children sleepy-time story, The KippinTales and released a nursery linen range.
Kippins can now be found in all parts of the world, and all over your social media feed on the world’s best rested kids.
Some of the things we discuss include:
- How she founded her brand and developed her products;
- How she launched as an Instagram business in circa 2014;
- The changes she’s seen on Instagram since launching her business;
- Dealing with copycat brands;
- Moving into foreign markets;
- Working with Influencers;
- Collaboration strategy and what’s worked in her business;
- Examples of what can go wrong without contracts, such as collaboration agreements and non-disclosure agreements;
- Pros and cons of social media competitions and issues that can arise;
- Privacy considerations when growing an email list;
- Using discount codes to track the success of campaigns;
- Social media paid advertising;
- Brand and marketing strategy;
- Staying in your own lane and staying focused on your customer’s pain points; and
- Finding the right fit for collaborations.
Find Kippins on Instagram – @kippins_.