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The Social Law Co. Podcast
The Social Law Co. Podcast by Australian Lawyer, Tegan Boorman, is dedicated to discussing some of the key legal issues associated with collaborating with third parties on social media as a form of advertising.
Are you stumped as to how and when a sponsored post on social media should be disclosed, what the legal risks are when it comes to collaboration on social media, have no idea whether you need an influencer agreement for an influencer marketing campaign or what it should cover? In this Podcast, we cover some of the legal tips you need to know in order to protect yourself when collaborating online. We also discuss some war stories from overseas, talk about how to legally run a social media competition, and more! You will find chats with industry professionals in the know and leave feeling a sense of confidence for when it comes time to approach your next social media collaboration.
Want more? Check out our free resources, free influencer agreement checklist and free legally compliant campaigns eBook
Follow @sociallawco on Instagram to further connect.
The Social Law Co. Podcast
International influencer marketing campaigns with United States based Attorney Robert Freund from Robert Freund Law
Robert Freund is an experienced advertising attorney and advisor based in Los Angeles. He focuses his practice on e-commerce and social media marketing issues.
Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, where he represented individuals and companies in complex commercial litigation, including consumer class actions and claims related to advertising and unfair competition.
Rob has lectured about advertising law at the University of Southern California, the University of San Diego, and the Fashion Institute of Design & Merchandising, and he has been quoted in The New York Times on those issues.
Rob was named as a Southern California Super Lawyers Rising Star in Media & Advertising for 2020 and 2021.
Some of the things we discuss include:
- The current disclosure requirements for influencer marketing campaigns in the United States and whether this extends to Australian brands marketing to U.S. consumers through influencers.
- The implications of failing to disclose sponsored posts.
- Real life examples of cases where things have gone wrong involving an influencer marketing campaign in the United States.
- The legal fall out for those who were involved in Fyre Festival.
- Major cases involving influencer marketing campaigns in the United States.
- The legal requirements in the United States for social media competitions, including some of those run by Australian businesses.
Find Rob on Instagram - @robertfreundlaw or on the firm website.