Ben & Jay have an inspiring conversation with Javier Lozano, Founder and CEO of Clínicas del Azúcar, a growing chain of "one-stop shops" for diabetes care in Mexico. Armed with a willingness to explore, a passion for helping people in need (including his mother) and the theories of Dr. Clayton Christensen, Javier has created a truly disruptive innovation focused on the consumer's Jobs To Be Done and the concept of non-consumption. His work is literally saving lives. Readers of Clay's 2018 book, The Prosperity Paradox, co-authored with Karen Dillon and Efosa Ojomo, will remember Javier's story, which was featured as a live case study in market-creating innovation.
For more on market-creating innovation, see the Global Prosperity content published by The Christensen Institute, authored by Efosa Ojomo and Lincoln Wilcox.
Also, The International Finance Corporation, an affiliate of The World Bank, authored an excellent case study of Clínicas del Azúcar. Download and read here.
All Things Twitter:
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart