Tech Talk - Tech Business Show by Tech For Techs

Charge for Diagnosis, Not Just the Successful Repair

Philip Griffiths Season 2026 Episode 6

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0:00 | 5:35

Diagnosis is valuable work. Treating it as free teaches customers to value it at exactly that price.

Diagnosis is skilled work. It uses time, tools, experience and judgement, even when the customer decides not to continue. Treating it as free teaches customers that your most valuable thinking has no value.




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