Podcast Theory
Welcome to Podcast Theory! This show is dedicated to diving deep into the art, business, and psychology of podcasting for business - providing a well-rounded resource for leaders, professionals, and entrepreneurs looking to add podcasting to their initiatives or elevate an existing show.
Since this podcast's launch in 2020, it's undergone a couple of changes:
- Seasons 1 and 2 were known as Pod Theory
- Season 3 was dedicated to solo podcasting and aptly named Solo Podcasting Simplified
These episodes live on in the archives while new seasons of Podcast Theory are produced in two formats:
1. Seasons featuring host Jason Cercone and a Featured Co-Host
2. Livestreams airing on YouTube, LinkedIn, and Facebook every Tuesday & Thursday at 12:00pm EST, then released as podcasts on the same day. These livestream episodes are filed under Season 4.
We look forward to bringing innovative, cutting-edge podcasting tips, strategy, and commentary your way. Subscribe and follow the show so you're the first to know when new episodes go live!
Episodes
200 episodes
Farewell to Podcast Theory (For Now) and What To Do Now
All good things must come to an end.And it's in that spirit that this episode of Podcast Theory serves as the sunset, the final curtain, the 9th inning, the grand exit, THE final installment of this podcast...For now, anyway 😉
6 Critical Things to Consider Before Launching Your Podcast: Part 6
Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time.In order to launch your show effectively, there are a n...
6 Critical Things to Consider Before Launching Your Podcast: Part 5
Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time.In order to launch your show effectively, there are a n...
6 Critical Things to Consider Before Launching Your Podcast: Part 4
Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time.In order to launch your show effectively, there are a n...
6 Critical Things to Consider Before Launching Your Podcast: Part 3
Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time.In order to launch your show effectively, there are a n...
6 Critical Things to Consider Before Launching Your Podcast: Part 2
Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time.In order to launch your show effectively, there are a n...
6 Critical Things to Consider Before Launching Your Podcast: Part 1
Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time.In order to launch your show effectively, there are a n...
I'm Retiring Podcast Theory For Good. Here's Why...
As a wise man once said, "All good things must come to an end."And despite all the wisdom of said wise man...that's KIND OF what's happening here.Over the past few weeks, I've been pondering the future of this podcast and have m...
Why Right Now (Not Next Week or Next Month) Is the Best Time to Start Your Brand Podcast
"There's always a million reasons not to do something." --- Jan Levenson, The OfficeThat statement couldn't ring more true with podcasting. Because on the surface, it looks like doing a podcast is this overwhelming task with so...
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5 Things Your Podcast Doesn't Need: Part 5
Have you ever found yourself in a position where you question whether you should publish an episode of your podcast because it doesn't meet your standards?If you haven't yet, chances are it's something you'll encounter at some point in ...
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5 Things Your Podcast Doesn't Need: Part 4
The "5 Things Your Podcast Doesn't Need" series rolls on and today, in Part 4, we are taking a slight detour away from the attention spans of your listeners and focusing on an item that many podcasts feature, but don't necessarily need....
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5 Things Your Podcast Doesn't Need: Part 3
Want to know the most annoying word on a podcast? Then this episode of Podcast Theory is for you!This is Part 3 of 5 in my series "5 Things Your Podcast Doesn't Need" and today, I'm covering another item that keep your listener from get...
5 Things Your Podcast Doesn't Need: Part 2
In Part 1 of this 5-part series, I shared some scary numbers regarding the attention span of adults in 2024 and why this is important for podcast creators to consider when laying out their content.I'm building upon those points in Part ...
5 Things Your Podcast Doesn't Need: Part 1
Since first becoming a thing over 20 years ago, podcasts have evolved in numerous ways. From methods of production to repurposing to actual content that makes up the shows you love, creators have embarked on a wild journey to connect you to the...
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Make Your Podcast Guest Pitch Better In 30 Seconds. Step 1...
If you're a podcaster, I'm sure you'll agree with me: the majority of podcast guest pitches (or presentations) SUCK. In surround sound. With the volume turned all the way up.Leaning into podcast guesting is a great way to grow y...
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Yes, It's Easy to Start a Podcast. But It's Hard to Do This...
I've been getting inundated with an ad on Facebook and Instagram lately and I'm sure the reason why is because I watch it in disgust every time it pops up. Basically, I'm telling the algorithm I want to watch straight up garbage.But tha...
You Will NEVER Stop Podcasting at 3 Episodes After Hearing This
Depending on what website you land on or podcast you listen to, you're more than likely going to encounter some very ugly statistics about podcast launch success rates.The one I've grabbed hold of recently states that 90% of new podcast...
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5 Solid Ways to Repurpose Your Podcast Transcripts
RECORDED LIVE TUESDAY, AUGUST 20THPodcast Theory is back! And we are picking up right where we left off...On the last installment of Podcast Theory, I shared some out-of-the-box ways to repurpose the videos from ...
5 Out-of-the-Box Ways to Repurpose Podcast Video Content | Podcast Theory Live 7.16.24
REPLAY OF PODCAST THEORY LIVE 7.16.24It's 2024. And these days, it's hard to find podcasts recordings taking place without video being attached to the process.Undoubtedly, there are still podcasters leaning into ...
Why Is Repurposing Such a Vital Piece of the Podcasting Puzzle? | Podcast Theory Live 7.15.24
REPLAY OF PODCAST THEORY LIVE 7.15.24Did you know when you create a podcast episode, you give yourself access to a plethora of content that can be utilized throughout your digital brand presence?It's true! Not on...
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Podcast Therapy: Showing Up For All The Right Reasons | Podcast Theory Live 7.12.24
REPLAY OF PODCAST THEORY LIVE 7.12.24It's the return of Podcast Therapy!In Season 3, I started doing these sessions once a week and I'm happy to report this series is making a comeback.In today's installm...
Let's Remove the Unneeded Element of Perfection From Podcasting | Podcast Theory Live 7.10.24
REPLAY OF PODCAST THEORY LIVE 7.10.24With many things in life, the pursuit of perfection will derail us early in the game or, because perfection seems unattainable, prevents us from taking the initial steps to getting st...
What Would I Do Differently If I Was Starting Podcasting Fresh Today? | Podcast Theory Live 7.9.24
REPLAY OF PODCAST THEORY LIVE 7.9.24I've been part of the podcasting world in one way, shape, or form since 2015 and, without question, I've seen a lot of things change, evolve, even go away completely.Yesterday,...
3 Ways to Avoid Podfade Like a Podcast Pro | Podcast Theory Live 7.8.24
REPLAY OF PODCAST THEORY LIVE 7.8.24One of the biggest epidemics in the podcast space is podfade (when a show's creator stops releasing new content out of the blue with no announcement). A recent statistic that w...
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Make the Main Thing the ONLY Thing | Podcast Theory Live 7.2.24
REPLAY OF PODCAST THEORY LIVE 7.2.24In podcasting, just like life, we often find ourselves focusing on too many things at once. When we do this, it spreads our bandwidth thin and we put less emphasis where it needs to be...
