Inspired Soles
Inspired Soles is a podcast that fuels your passion for running and helps you achieve peak performance with every stride. Host Carolyn Coffin talks with industry experts, coaches, Olympians and everyday runners to educate and inspire you to take your running to the next level.
Inspired Soles
296. Alison McPherson | Introducing Dig Deep Endurance Fuel, the First Dissolvable Carb Stick
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What if there was a better way to fuel endurance athletes?
Alison McPherson is an accomplished marathoner, trail runner, running coach, and co-founder of Dig Deep Endurance Fuel. Just weeks after running 2:47 at the Ottawa Marathon and days removed from a 5th-place finish at the Manitoba Marathon, Ali joins me to share the story behind the world's first dissolvable carbohydrate stick.
Alongside her dad, Russell, Ali set out to solve some of the biggest challenges in endurance nutrition: sticky gels, single-use packaging, high costs, and the lack of flexibility for individual athletes. The result is a customizable, convenient, sustainable, and affordable fueling option designed by endurance athletes, for endurance athletes.
We dive into the origin story of Dig Deep, the science behind its unique fueling approach, and why Ali believes endurance athletes deserve smarter fuel with a lighter impact.
SPONSOR: DIG DEEP ENDURANCE FUEL. Use code INSPIRED10 at checkout to save 10% on your online order at digdeepef.com.
Connect with Ali & Dig Deep:
- Instagram: @digdeepef, @rhythmruncoaching, @ali.mcpher
- Website: digdeepef.com, rhythmruncoaching.com
- Previous Inspired Soles episode:
Connect with Carolyn:
- Instagram: @inspiredsolescast or @carolyn.c.coffin
You can help spread the running love! The best way to SUPPORT Inspired Soles is to share your favourite episode(s) with friends, subscribe, or leave a rating and review on Apple Podcasts. Connect on Instagram @inspiredsolescast or email guest ideas to inspiredsolescast@gmail.com.