The G Factor Podcast
The G Factor is an exclusive podcast filled with marketing tactics for businesses and organizations searching for tools and sound marketing advice to gain an advantage over competitors. The G Factor Podcast is presented by veteran marketing, communication and digital influencers. Not always serious, Lauren and Tony also take time to review food and food trends, cars, entertainment and other general topics.
Episodes
160 episodes
The Guild Factor - Season 4, Episode 159: SPOILER ALERT, BEST OF ALL TIMES!
It is the end of an era people! After more than three years, this will be our final episode. Listen to the top four G-Factor Podcasts since we began in 2020! Lauren and Tony chat about each episode, where they are headed as a team and individua...
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Season 4
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Episode 159
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1:38:30
The Guild Factor - Season 4, Episode 158: Timing is everything, especially in marketing
Timing is everything and marketing is no different! Lauren and Tony discuss the importance of timing announcements, campaign launches and marketing when conveying your message.
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Season 4
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Episode 158
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17:06
The Guild Factor - Season 4, Episode 157: The Best of 2023
One of our favorite episodes, we showcase YOUR FAVORITES during our "Best of 2023" podcast. The three favorites from the past year are from February, March and October including topics on branding, favorite superstitions and listener questions!...
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Season 4
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Episode 157
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57:34
The Guild Factor - Season 4, Episode 156: Short-term marketing which negatively impacts long-term marketing goals.
Marketing is a marathon, not a sprint. There are often temptations to choose short-term, "big gain" marketing tactics which negatively impact long-term goals. Lauren and Tony will discuss some of these and how to avoid this often troubling pitf...
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Season 4
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Episode 156
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15:36
The Guild Factor - Season 4, Episode 155: Non-negotiable Marketing Needs
There are some things in life you just must do. Same is true with marketing! Lauren and Tony discuss some of their non-negotiables at it relates to marketing.
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Season 4
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Episode 155
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14:06
The Guild Factor - Season 4, Episode 154: Grateful for Gluttony Thanksgiving Podcast
Let's face it, Thanksgiving Day is the one time of the year we can all get into eating big, sharing big and thanking even bigger! Lauren and Tony discuss their Thanksgiving Day menus and how best to combine the last bite of this fantastic holid...
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Season 4
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Episode 154
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26:36
The Guild Factor - Season 4, Episode 153: Create Your Year-End Success Plan
Although the end of 2023 is on a collision course with our calendars, there is still time to get some important things done before December 31! Lauren and Tony discuss a few ways to make the most out of these final days!
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Season 4
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Episode 153
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8:51
The Guild Factor - Season 4, Episode 152: Grateful Marketing Tactics for the Holiday Season
The holiday season is upon us and marketing for this crucial part of the year creeps closer to Halloween. Lauren and Tony share some "grateful tactics" this Thanksgiving season for you to utilize for current and potential customers.
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Season 4
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Episode 152
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16:21
The Guild Factor - Season 4, Episode 151: Scary Marketing Truths
Happy Halloween from Lauren and Tony. This week, our co-hosts discuss scary marketing truths and how to take away the fear of utilizing these strategies and tactics. Hopefully, this will help alleviate the fear of bumps in your marketing plan.
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Season 4
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Episode 151
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9:58
The Guild Factor - Season 4, Episode 150: Look Who's Talking, Tips for Spokespeople!
There are occasions when a spokesperson needs to convey important information to the public. Lauren and Tony break down some helpful tips in preparing and executing the role of an official spokesperson!
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Season 4
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Episode 150
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24:13
The Guild Factor - Season 4, Episode 149: Answers to Listener Questions
This week, Lauren and Tony answer questions from listeners concerning marketing, budgeting and website development.
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Season 4
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Episode 149
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26:47
The Guild Factor - Season 4, Episode 148: Welcoming Fall with Top Five Sweet Treats
Fall is in the air and on the calendar! Lauren and Tony take a moment and discuss their top five favorite fall sweet treats! YUM!
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Season 4
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Episode 148
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11:42
The Guild Factor - Season 4, Episode 147: Handling Crisis Situations
The old nursery rhyme about the three little pigs isn't far from true when it comes to crisis communications. The critical key is to always be prepared. Lauren and Tony will discuss how to ensure your business or organization is ready for your ...
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Season 4
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Episode 147
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22:36
The Guild Factor - Season 4, Episode 146: What to Know About Your Online Reputation
Managing your online reputation is as important as ensuring your products and services are on-point. Lauren and Tony discuss different ways to keep apprised of you online reputation, how to manage it and tips for you to utilize positive comment...
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Season 4
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Episode 146
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19:42
The Guild Factor - Season 4, Episode 145: How Marketing and Sales Should Integrate Effectively
Having an effective marketing team coupled with an aggressive sales force is paramount to growing business. Unfortunately, there are growing pains and both sides must communicate in order to make a positive impact. Lauren and Tony discuss how a...
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Season 4
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Episode 145
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16:33
The Guild Factor - Season 4, Episode 144: Social Media Is Not Free!
One of the greatest misnomers of marketing is that social media is free. That couldn't be farther from the truth. Lauren and Tony breakdown the costs associated with social media marketing and how to budget for your next marketing year.
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Season 4
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Episode 144
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10:48
The Guild Factor - Season 4, Episode 143: The Difference Between Marketing and Advertising
The age-old question, "What is the difference between marketing and advertising." Good news, Lauren and Tony answer that question and more in their latest installment of the G-Factor Podcast!
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Season 4
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Episode 143
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10:00
The Guild Factor - Season 4, Episode 143: X, Formerly Known as Twitter
So what's the deal with twitter? Well, X marks the spot and Elon Musk has made his first steps toward hunter the limited word bird down. Lauren and Tony chat about the future of X, the brand and how business and organizations can learn from thi...
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Season 4
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Episode 142
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11:50
The Guild Factor - Season 4, Episode 142: Desktop v. Mobile, Which is Winning the Race
The numbers are in and many might just be surprised! Whether surfing the net on a mobile device or desktop, users are experience content in many different ways. Lauren and Tony break out the latest data and reveal which device has conquered the...
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Season 4
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Episode 141
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15:50
The Guild Factor - Season 4, Episode 141: Celebrating Important Milestones
A company and team members reach important milestones through their journey. Lauren and Tony discuss how to leverage those milestones for marketing as well as community celebrations.
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Season 4
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Episode 140
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12:06
The Guild Factor - Season 4, Episode 140: Becoming Content with your Content
Are you using your content marketing to maximum performance? Lauren and Tony discuss how to know when is enough and strategies to repurpose content to make the best of it on multiple communication channels.
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Season 4
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Episode 139
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12:58
The Guild Factor - Season 4, Episode 139: It's all about the Threads!
Meta dropped an somewhat anticipated bomb last week by introducing Threads as their new social media channel. A direct competitor to Twitter, Threads is the topic of discussion for Lauren and Tony this week!
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Season 4
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Episode 138
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10:48
The Guild Factor - Season 4, Episode 138: Our Top Five Favorite Summer Foods
Taking a little holiday from the serious marketing information, Lauren and Tony discuss their top five favorite summer foods! Check out this great podcast and Happy Independence Day from the G Factor Podcast Team!
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Season 4
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Episode 137
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15:13
The Guild Factor - Season 4, Episode 137: Tips for Social Media Managers
Find yourself managing more than one social media account? Well then, you are officially a social media manager. Lauren and Tony (mostly Lauren) lays out five great tips to help social media managers create content, find content, grow aud...
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Season 4
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Episode 136
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17:16
The Guild Factor - Season 4, Episode 136: How to handle a social media misstep
It isn't if, but when you experience a social media misstep. Lauren and Tony discuss how to recognize, address and move forward when you are challenged with a crisis via social media channels.
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Season 4
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Episode 135
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24:09