Ad Chatter, Ep. 11: Gary Kroeger Goes From ‘SNL’ To CD (And Beyond)

In this episode of Ad Chatter, Dan Goldgeier talks with Gary Kroeger about his career experiences from “Saturday Night Live” to working as a Creative Director at an Iowa ad agency. Topics covered include:

• Chicago as a comedy proving ground
• The SNL creative process (and why Larry David struggled there)
• The critical importance of presentation skills, in-person and virtually
• Advertising to, and in, the “heartland” of America
• Why great Creative Directors should seek to “get fired” every day
• How the Democratic party should compete in red states