This is a special edition of AdChatter where we introduce London-based brand strategist, Toby Donaldson to listeners, plus feature special guest, Silicon Valley entrepreneur Santi Bibiloni. Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina's fastest-growing companies.
Today, Santi is the founder and CEO of COR, a next-generation solution for creative and professional teams that intelligently suggests how to manage projects, teams, and finances.
During this conversation, we explore how COR's use of AI can help creative people stop filling out timesheets, remove the guesswork from estimates, and make greater profits. "We are changing the mindset around time tracking. If we don't renegotiate fees, we can not raise salaries," says Santi.