In this episode of Ad Chatter, we hear from special guest Robb Burnham, who is VP and executive creative director at Kruskopf & Company (also known as KC Truth) in Minneapolis.
Robb is an art director by trade and an accomplished illustrator and fine artist (known as WACSO). He attended Art Center College of Design in Pasadena and worked for Martin Williams, Fallon, and Carmichael Lynch before joining KC Truth in 2000.
"Finding the truth is our mantra," Robb says about KC Truth. He also talks about the value of the agency's "No B.S." approach, and how the agency's Truth Bar—which is part bar and part conference/meeting room—can put clients at ease and get them talking "like real people."
Robb provides an interesting perspective on working with clients today, keeping the big idea alive, attracting talent to the agency in a competitive environment, and the need for an outside creative practice that stretches one's creative muscles.