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The KPI Cafe

Dane Saville

The KPI Cafe began as an endeavor to help automotive dealers understand the strategies, tactics, best practices, and nuances of digital marketing. It evolved into robust conversations with experts across the full spectrum of topics for automotive retail staff: leadership, finance, sales, SEO, SEM, social media, video, culture, and much more. You'll find a trove of actionable insights that can drive important -- and sometimes systemic -- change in how you approach the various aspects of your business. In addition, you can also learn about the journey some people have made in automotive retail from jockey to BDC Directors or from the sales floor to ownership or other unique paths to success.Host Dane Saville, a Co-founder of and Brand and Public Relations Manager for Reunion Marketing, brings a healthy dose of enthusiasm, vigor, and passion for getting the message out that can genuinely help your dealership. He summons his past as a professional wrestler to transfer the excitement through the microphone that some of his colleagues have described as "one of the best voices for radio."

Recent Episodes

Diving into Display: A Fresh Look at This Paid Search TacticDecember 01, 2021 Episode artwork The Yes, No, and Uh-Oh of Automotive SEO w/ Greg GiffordNovember 24, 2021 Episode artwork Fundamental Plays of a Dealer's Google Business Profile Playbook w/ George NenniNovember 17, 2021 Episode artwork How to Get from A to Z with Creativity in Your Dealership's Advertising w/ Brian OrtegaNovember 10, 2021 Episode artwork Up Your Auto Retail Game: Do What You Say. Do What You Don't (Now) w/ Brian KramerNovember 03, 2021 Episode artwork Setting the Foundation to Build Your Tribe w/ Dane SavilleSeptember 08, 2021 Episode artwork Let Giancarlo Be the Final Word in the Story of iOS14.5 w/ Giancarlo MontenegroAugust 18, 2021 Episode artwork Much Ado About Ad Customizers w/ Jessica DeeAugust 11, 2021 Episode artwork KPI VIP of the Month: Sean WelshAugust 04, 2021 Episode artwork A Dealer's OMG Guide to All Things OTT w/ Matt WilsonJuly 28, 2021 Episode artwork Finding Opportunity in Social Media's Changing Landscape w/ Colin CarrasquilloJuly 21, 2021 Episode artwork Reconditioning the Conversation: No More "Best Price" w/ Kyle MountsierJuly 14, 2021 Episode artwork Optimize Your Grasp of Measurement and Optimization! w/ Bob LanhamJuly 07, 2021 Episode artwork Let's Navigate the Evolving Digital Marketing Landscape w/ Dave SpannhakeMay 19, 2021 Episode artwork Producing a Net-Positive Effect on Your Culture w/ Sandie Olive May 05, 2021 Episode artwork Tips to Build Your Brand: The Why, What, and How w/ Melanie BordenApril 28, 2021 Episode artwork How to Ensure Your BDC DEVELOPS Business w/ Marija CvetkovskaApril 21, 2021 Episode artwork The Road Ahead: Planning for Success Throughout 2021 w/ Robert Sneed April 14, 2021 Episode artwork Wait, I Can Get in Trouble for That? w/ Tom Kline April 07, 2021 Episode artwork Vroom, Vroom. Accelerating Retail Automotive’s Ability to Overcome Stigma w/ Fleming Ford, Laurie Halter, and Sabrina Erskine March 31, 2021 Episode artwork Creating Creative Video Content Crash Course w/ John ResurreccionMarch 17, 2021 Episode artwork Help Your BDC Be Better w/ Sarah ForceMarch 03, 2021 Episode artwork Digital Opps for Your Fixed Ops w/ Herb AndersonFebruary 17, 2021 Episode artwork What Makes Websites Work. Like, Really Work. w/ Lyamen SavyFebruary 10, 2021 Episode artwork Onward and Upward: Elevating Your Dealership in 2021 w/ Jason HarrisFebruary 03, 2021 Episode artwork