In this KPI Cafe, we return to the conversation of Google Marketing Live with Colin Carrasquillo, Digital Marketing Manager for the Nielsen Automotive Group. In this second part, Dane and Colin continue their dive into different elements, strategies, and updates shared during the most recent GML event -- plus some other relevant thoughts.
Here's what you can expect:
Conversation and Context
Deprecation of the Cookie
Performance Max Campaigns
Dealership Digital Side Door
Google EAT Thought
Automation
Closing Thoughts
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