In automotive retail, we often hear a lot of buzzwords and phrases. These can often be misunderstood or even misused as people latch onto them. In this episode, Dan Moore and Micah Birkholz join host Dane Saville to help clarify and even dispel what it means when you "hustle and grind" or when companies claim to be "data-driven."
Throughout this episode, you'll get insights on healthier perspectives on motivating dealership staff, misleading data claims and key performance indicators, addressing the disconnect between marketing data and sales data, and much more -- plus, hopefully, a few laughs along the way.
4:01 -- Introducing Micah Birkholz and Dan Moore
4:32 -- Automotive Origin Stories
5:52 -- Misnomer 1: Should We Really Embrace "Hustle and Grind"?
14:00 -- Misnomer 2: What Does "Data-Driven" Really Mean?
30:55 -- Chasing the Silver Bullet
32:39 -- Tell the Story of the Brand
38:18 -- The Danger of Good Digital Metrics and Flat Sales Disconnect
44:15 -- Is 30 Days Truly Long Enough to Identify Waste and Have Perspective?
47:17 -- Obvious Data Red Flags
47:55 -- Highest Converting / Best Opportunities in Digital Marketing
51:53 -- Concluding Thoughts
In automotive retail, we often hear a lot of buzzwords and phrases. These can often be misunderstood or even misused as people latch onto them. In this episode, Dan Moore and Micah Birkholz join host Dane Saville to help clarify and even dispel what it means when you "hustle and grind" or when companies claim to be "data-driven."
Throughout this episode, you'll get insights on healthier perspectives on motivating dealership staff, misleading data claims and key performance indicators, addressing the disconnect between marketing data and sales data, and much more -- plus, hopefully, a few laughs along the way.
4:01 -- Introducing Micah Birkholz and Dan Moore
4:32 -- Automotive Origin Stories
5:52 -- Misnomer 1: Should We Really Embrace "Hustle and Grind"?
14:00 -- Misnomer 2: What Does "Data-Driven" Really Mean?
30:55 -- Chasing the Silver Bullet
32:39 -- Tell the Story of the Brand
38:18 -- The Danger of Good Digital Metrics and Flat Sales Disconnect
44:15 -- Is 30 Days Truly Long Enough to Identify Waste and Have Perspective?
47:17 -- Obvious Data Red Flags
47:55 -- Highest Converting / Best Opportunities in Digital Marketing
51:53 -- Concluding Thoughts