In this episode of the KPI Cafe, Reunion Marketing's Director of Social Media Giancarlo Montenegro dives into the weeds to clarify some confusion and misconceptions around Apple's iOS 14.5 update. Though this update has been implemented for a bit of time, there still seems to be some demystifying regarding what exactly it means for your Facebook advertising and retargeting strategies.
Here's what you can expect:
Giancarlo's Origin Story (3:12)
Does iOS14.5 Affect Ad Delivery Across Facebook's "Network"? (4:50)
What Does a Retargeting Strategy Now Look Like? (6:00)
To What Degree Does GA Still Help Inform Social Strategies? (9:22)
How Does Measuring Ads Differ Between GA and Facebook Data? (11:34)
Loaded Question: Vanity Metrics? (113:53)
One Holistic Way to Advertise on Facebook or Different Ways? (16:31)
Giancarlo's Final Thoughts on This Update (19:10)
Biggest Challenges in Automotive Retail with Social Media (21:43)
Biggest Opportunities in Automotive Retail with Social Media (23:30)
As always, please be sure to subscribe to the KPI Cafe on your favorite podcast platform.