Contact Centre providers throughout the industry are looking for ways to enhance their platforms to improve potential CX provision for end customers. Many are looking to emerging technologies to provide the next generation of innovation that will drive improvements. Google Cloud Contact Center AI is pioneering development in the sector looking to improve customer experience as well as streamlining operational efficiency. Customer experience and contact centre technology specialists Genesys first partnered with Google over a year ago and in this episode we hear about why they are extending the scope of the integration.