During January we focused on some of the emerging technology trends within CPaaS platforms and now we hear about another potential development from TeleSign. Telesign are one of the world's leading providers of global customer identity and engagement solutions and they have been pioneering work around mobile, or phone, number identification. The premise of being recognised by a brand by your phone number rather than a username, or other detail, has various advantages and we explore some of the potential applications within business in this episode.