Marketing Made Easy by Jottful
An original podcast for small business owners, entrepreneurs, and freelancers. In each episode, we hold practical and fun conversations with people who know a thing or two — or three! — about how to get more customers for your business.
Episodes
46 episodes
46. Free design tools for non-designers
From blogs to social media to events, business owners are creating more content than ever. But we often don't have the budget to hire a designer for every task — and we're not sure if we can make professional-looking designs ourselves.
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29:24
45. How to develop boldness as a business owner
Fred Joyal says bold people are never the ones to stop themselves. And Fred knows a thing or two about being bold: he founded 1-800-DENTIST, the nation's #1 free dental-referral service. Now he's the author of "Superbold: From Under-Confident t...
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46:59
44. Which sales personality are you?
The way we make purchase decisions informs the way we sell to others. And the way we sell to others is our "sales personality." In this episode, Sabrina Torres will break down the four types of sales personalities — and then teach ...
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21:32
43. How to grow your business without doing marketing
Matt Ward, author of "The High Five Effect," doesn't work past 1 pm. Nor does he work on Fridays. And he'll take four cruises this year. He's created the lifestyle of his dreams — without doing any of the tedious work often associated with mark...
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33:25
42. How to compete with giants as a small business
Just because your business is new or small doesn't mean you can't compete with the big guys. In fact, smaller businesses often have unique advantages. For example, they can be nimble and do things that don't scale.In this episode, Sales...
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45:35
41. How to succeed on social media — despite the constant platform changes
Deirdre Tshien has built multiple successful businesses, across two continents, by cracking the code on social media. She's been through all the social-media platform changes (ALL. OF. THEM.) and, more importantly, figured out how ...
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28:16
40. A podcast pro shares how podcasting can grow your business
Hernan Sias, co-host of the Business Bros Podcast, describes podcasting as the new "let's get coffee." In this episode, Hernan shares how podcasting can benefit businesses of any size — regardless of whether you sell to consumers or othe...
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34:34
39. From "writing stuff no one read" to building the 46K-member Side Hustle Nation
Nick Loper, the man behind Side Hustle Nation, is nothing if not tenacious. Armed with a microphone and an experimenter's mindset, Nick has grown his community to 75,000 email subscribers a...
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23:57
38. How to market your business when NO ONE is searching for what you do
If you're providing a unique service and your brand is largely unknown, how do you make prospective customers aware of your business? Nathan Labenz, founder and CEO of Waymark, experienced just this challenge. His company provide...
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46:36
37. What should I try next? How to make marketing decisions
Around the world and through the ages, business owners have greeted each morning with a question: "What can I do today that will have the most impact on my business?" Matt Rouse, author of "Flattening the Hamster Wheel," will teach...
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33:42
36. How to make funny sales videos that rain leads on your business
Joseph Wilkins's agency makes videos that "entertain you into buying." And his team is damn good at it. They've delivered videos with 50 million views, sometimes overwhelming clients with more leads than they can handle. In this ep...
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49:12
35. Get better at public speaking — to grow your business
As a business owner, you're probably doing even more public speaking than you realize: sales calls; elevator pitches; speaking events; video marketing; and more! Oh my! Becoming a more confident public speaker can help your business improve acr...
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19:33
34. Evolve your marketing from scattershot to system
Showing up and being consistent when marketing your business is critical to success. And consistency is easiest to maintain when there's some sort of system in place. In this episode, Jackie will reveal how to develop a lightweigh...
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28:14
33. Driving your business "from zero to acquisition" with content marketing
Having founded three businesses and successfully sold one, Raj Goodman Anand knows how to build sales momentum. He now runs a content-marketing shop where he teaches other business owners how to achieve sustainable growth. In this ...
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30:56
32. Words that sell: finding & using the right language to win new business
We've all witnessed the magic that happens when a business uses just the right words to describe their customers and the benefits they deliver. But few business owners are gifted copywriters. How can we find the language that will attract prosp...
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26:27
31. Using low-cost “guerilla marketing” to build a million-dollar business
When Travis Rosbach first launched his steel water-bottle brand, Hydro Flask, he relied on some scrappy tactics (and a lot of well-placed swag!) to get noticed.Seeing results, Travis leaned into this cheap-and-creative guerrilla marketi...
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30:47
30. How to build & market to social media audiences
Chelsey Knuth, aka: The Wisconsinista, knew nothing about social media marketing. But she was inspired to share photos of her home state on Instagram. She slowly grew a loyal following and a flourishing side gig as a "creator." Her Instagram ac...
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30:44
29. How to go beyond selling your time for money by offering a course
If you're in a service business, you've surely realized your income potential is limited by the number of hours you can work. Have you thought about packaging your expertise as a product you can sell over and over again, such as a course? In th...
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32:25
28. From "just another restaurant" to buzzy food-and-media empire
Shawn Walchef's sports-entertainment restaurant concept started as a dud. He and his partner tried all the standard marketing tactics, but their restaurant just wasn't standing out from the crowd. Then one day Shawn started telling the restaura...
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27:43
27. How publishing a book can be a game-changer for your business
Jodi Brandstetter turned an $8000 investment and a knack for writing into a book that's delivered new clients, client upgrades, paid speaking engagements, and abundant press coverage and credibility. Think you can't author a book? ...
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40:32
26. How to do launches that don't flop
Will Russell's first business was not a success; he sold a single ebook for $9, then gave up. When he started his agency, Russell Marketing, he tried every business generation tactic he could think of in his first year; some worked, others fail...
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39:43
25. Using video marketing to grow your business
Envy Creative, the video production company and agency Mike Vannelli initially founded out of his home, has (not surprisingly!) relied on video marketing to power its impressive growth. Mike now employs a team of 13 that has produced more than ...
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30:37
24. What to do when you're not a natural salesperson
Annie P. Ruggles recalls the day she realized that unless she started taking a more proactive approach to selling, her marketing efforts would be all in vain. In this episode, she shares her own struggle with "sales avoidance" and ...
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32:13
23. Building a referral-based business
Word-of-mouth referrals are doubly good: they're less expensive than marketing-generated leads and, because they often come from existing customers, they tend to be better qualified. We'd all love to get more referrals, wouldn't we? But how do ...
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34:21
22. Turning $500 and a side gig into a business that reaches millions
Lindsay Pinchuk started her business, Bump Club and Beyond, in 2010 as a side gig. She was pregnant and had $500 in her pocket. Within eight years, her business was reaching 1.5MM parents and parents-to-be — attracting multiple acquirers. She s...
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38:26