Marketing Made Easy by Jottful
An original podcast for small business owners, entrepreneurs, and freelancers. In each episode, we hold practical and fun conversations with people who know a thing or two — or three! — about how to get more customers for your business.
Marketing Made Easy by Jottful
31. Using low-cost “guerilla marketing” to build a million-dollar business
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Jottful
When Travis Rosbach first launched his steel water-bottle brand, Hydro Flask, he relied on some scrappy tactics (and a lot of well-placed swag!) to get noticed.
Seeing results, Travis leaned into this cheap-and-creative guerrilla marketing effort. Ultimately, he built Hydro Flask into a multi-million-dollar brand that he later sold for $210MM.
In this episode, you'll get inspired by Travis's bold and low-cost tactics. It's one of the most fun episodes we've ever recorded! Be prepared to jot down ideas you might try in your own business.
Marketing tactics discussed in this episode include:
- Guerilla marketing
- Event marketing
- Creative marketing tactics & swag