Marketing Made Easy by Jottful
An original podcast for small business owners, entrepreneurs, and freelancers. In each episode, we hold practical and fun conversations with people who know a thing or two — or three! — about how to get more customers for your business.
Marketing Made Easy by Jottful
38. How to market your business when NO ONE is searching for what you do
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Jottful
If you're providing a unique service and your brand is largely unknown, how do you make prospective customers aware of your business?
Nathan Labenz, founder and CEO of Waymark, experienced just this challenge. His company provides commercial-making software so anyone can create video ads.
In this episode, Nathan reveals the process he went through to get discovered. He'll talk about how he tried advertising (and he'll share his list of "seven things to do before you spend money on ads") and ultimately got real traction through partnerships.