Marketing Made Easy by Jottful
An original podcast for small business owners, entrepreneurs, and freelancers. In each episode, we hold practical and fun conversations with people who know a thing or two — or three! — about how to get more customers for your business.
Marketing Made Easy by Jottful
42. How to compete with giants as a small business
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Jottful
Just because your business is new or small doesn't mean you can't compete with the big guys. In fact, smaller businesses often have unique advantages. For example, they can be nimble and do things that don't scale.
In this episode, Salesflare founder and CEO, Jeroen Corthout, shares how he entered a crowded industry (CRM) — and managed to build a business with thousands of customers. He discusses the marketing tactics he tried and reveal what worked... and what didn't.