Marketing Made Easy by Jottful
An original podcast for small business owners, entrepreneurs, and freelancers. In each episode, we hold practical and fun conversations with people who know a thing or two — or three! — about how to get more customers for your business.
Marketing Made Easy by Jottful
23. Building a referral-based business
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Jottful
Word-of-mouth referrals are doubly good: they're less expensive than marketing-generated leads and, because they often come from existing customers, they tend to be better qualified. We'd all love to get more referrals, wouldn't we? But how do we build up a referral business, especially if we're starting out with just a couple of clients?
In this episode, business coach Laura Khalil will step us through the process she goes through with her clients. You'll learn how smart business owners lay the foundation required to build a sturdy referral-based business.
Marketing tactics discussed in this episode include:
- Referral marketing
- Social media strategy
- Marketing funnels