Marketing Made Easy by Jottful
An original podcast for small business owners, entrepreneurs, and freelancers. In each episode, we hold practical and fun conversations with people who know a thing or two — or three! — about how to get more customers for your business.
Marketing Made Easy by Jottful
29. How to go beyond selling your time for money by offering a course
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Jottful
If you're in a service business, you've surely realized your income potential is limited by the number of hours you can work. Have you thought about packaging your expertise as a product you can sell over and over again, such as a course? In this episode we're joined by Marcio Santos, founder of Nerd Digital. Marcio helps business owners turn their expertise into courses that sell.
Marcio's advice is not just applicable to a course, but is relevant to promoting your business as well. In this episode you'll learn: why you should consider offering a course; what your audience needs to know in order to become interested in your offer; and how to launch successfully.
Marketing tactics discussed in this episode include:
- Offering a course
- Promoting your course
- Successful course launch