Marketing Made Easy by Jottful
An original podcast for small business owners, entrepreneurs, and freelancers. In each episode, we hold practical and fun conversations with people who know a thing or two — or three! — about how to get more customers for your business.
Marketing Made Easy by Jottful
30. How to build & market to social media audiences
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Jottful
Chelsey Knuth, aka: The Wisconsinista, knew nothing about social media marketing. But she was inspired to share photos of her home state on Instagram. She slowly grew a loyal following and a flourishing side gig as a "creator." Her Instagram account now appears on the first page of search results for "Wisconsin influencer" and garners her 20 clients a year seeking to reach her audience.
In this episode, Chelsey will share how your business can work with creators like her to market your services. You'll learn: How do you appeal to creators? What campaigns could you run with them? How do you compensate them?
Marketing tactics discussed in this episode include:
- Building a social media audience
- How to run influencer campaigns
- How to work with influencers