Captivate + Convert with Christy Cegelski

Building An Engaged Community with Emily Aborn

August 09, 2021 Christy Cegelski / Emily Aborn Episode 50
Captivate + Convert with Christy Cegelski
Building An Engaged Community with Emily Aborn
Show Notes

“I’m still experimenting with what it’s going to look like… I don’t ever want to say never.”

—  Emily Aborn


With so many Facebook groups out there, how do you build a community that people want to keep coming back to, day after day?


… and how can you turn it into a profitable business?


Emily Aborn is a content writer and the founder of She Built This, an empire that includes a membership, a podcast, and a thriving Facebook community.


And on this episode of Captivate + Convert, she is spilling all of her amazing community-building secrets!


It takes strong and savvy leadership to keep a community group not only alive, but full of life. So, how does Emily keep the group’s engagement up and the vibe consistent — and how did she create her revenue streams without compromising the community aspect?


This episode reveals all the juicy details of Emily’s journey from mattress store owner to content writer to successful community head, so you won’t want to miss a single second!


Hit play and find a new way to work! In this episode, you’ll learn:

  • How Emily transitioned from owning a brick-and-mortar store to running a profitable online community
  • Where Emily recognized opportunities for monetization — and how she implemented
  • How Emily’s initial vision for the community evolved as the community grew (and the importance of being flexible)!  

  

Subscribe now and never miss a single episode!


About Emily Aborn: Emily Aborn has been a business owner since 2014, with experience in both brick-and-mortar and online businesses. She is the founder and owner of She Built This, LLC™, a community for women entrepreneurs and professionals  and has worked with executives and entrepreneurs in marketing, administrative, copywriting, and creative roles since 2006.

  

Highlights:‌ ‌

  

01:49  Meet Emily Aborn

03:28  From mattresses to content writing

08:50  Copywriter story commonalities

13:30  How She Built This was born

16:35  Online businesses & loneliness

18:24  Initial vision v. reality now

20:59  Monetization

24:05  Profitability without losing the vibe

29:02  Mindset & money

33:02  ‌The Christy Questions

  

Please remember to subscribe, rate, and review!

  

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https://www.emilyaborn.com

https://www.shebuiltthis.org 

Instagram: https://www.instagram.com/shebuiltthisgroup

https://www.facebook.com/groups/shebuiltthis 

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

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