Captivate + Convert with Christy Cegelski
What if you could attract the people you actually WANT to work with, render the competition irrelevant, and get paid to do what only YOU can do? The Captivate and Convert Podcast with Christy Cegelski will show you how. As a connection-driven conversion copywriter and email strategist, Christy talks all things copywriting, marketing, and branding. Each week she'll share tips and strategies designed to help you become known in your niche so you'll have ZERO competition, as well as in-depth conversations with other online biz experts. Expect a few fun, thought-provoking "Christy Questions" that just might make you shift in your seat a little bit (because that's the stuff you really want to know!)
Episodes
83 episodes
Understanding Your Business Finances With Melissa Houston
“The best way to know what’s going on in your business, and to know your business intimately, is to know your business numbers.”— Melissa HoustonIs it better to have $1 million in revenue or $300k in revenue? That...
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Episode 83
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36:26
Business By Design With Amisha Shrimanker
“This is one of the self care things that I did: delete social media altogether for 90 days.”— Amisha ShrimankerWe’re busting some myths on this episode of Captivate + Convert! First up: to grow your business, you...
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Episode 82
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46:53
Running A Business & Living With A Chronic Illness With Melissa Harstine
“The most effective copy is going to come straight from your customers’ mouths.”— Melissa HarstineThere are many reasons to choose entrepreneurship over a traditional job. We love to talk about time freedom, the p...
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Episode 81
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42:44
Building A Business & Being A Mom With Katie Kastner
“It’s almost unavoidable now, to see ‘success’ being a certain dollar amount, and that should be the metric for everybody… I never started thinking that I was going to have a 6-figure anything in my first year. I went into it wanting to work fo...
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Episode 80
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39:34
Metrics That Matter With Donna Dube
“There is this outside pressure that we have to reach a certain bar, and I think that’s not the way to go about it… Don’t worry about what the other guru is doing and what your business bestie is doing. This is YOUR business — where were you la...
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Episode 79
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38:12
A Stress-Free Visibility Strategy With Lisa Benavidez
“If we are focused on the visibility and why we’re afraid to show up, we’re making it all about ourselves, versus making it about the people that we get to impact, whether it’s one person or one million people. ”—Lisa BenavidezNot...
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Episode 78
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35:12
Reinventing Yourself After Hardship With Peta O'Brien-Day- Part 2
“One of the things that helped me the most was taking a step back and being realistic... Continual learning is important, but you have to be realistic about how much you can actually take on and how much content you can consume.”— ...
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Episode 77
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22:32
Reinventing Yourself After Hardship With Peta O'Brien-Day - Part 1
“I’d grown up being sure that my purpose in life was to have a vocation that really helped people… I don’t think anymore that life should be all about serving other people. Being nice and doing good things for other people is great and really i...
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Episode 76
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38:27
Launching With A Simple Website With Samantha Mabe
“The funnels, and the pop-ups, and all these extra opt-ins — you don’t need those in order to run a successful business. What you want to do is send people to the place you want them to buy, and make sure that they are a good fit for y...
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Episode 75
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40:27
What An OBM Does + If/When You Should Hire One With Erika Macauley
“Do a time audit… One thing that business owners and CEOs do constantly (and I see so much more in online businesses than brick-and-mortar businesses) is they undervalue their own time.”— Erika MacauleyIf you’ve e...
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Episode 74
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47:14
Savvy Self-Care With Rachel Letham
“YOU are your business. Therefore, you’ve got to make sure that you’re doing the best that you can for your own wellbeing.”— Rachel LethamShould self care actually be a part of your business plan?
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Episode 73
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39:26
Being An Entrepreneurial Couple With Steven Cegelski
“These days, there’s no loyalty at a job. They use you as long as they need you, and then you’re gone. If you have your own customer base… they’re not all going to fire you at once.”— Steven CegelskiQuitting your ...
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Episode 72
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26:55
ENCORE: Selling On Instagram: What To Do & What NOT To Do
“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.”— Taylor DanielsI’ve heard your requests, and now I’m delivering — this episode...
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38:55
ENCORE: How To Generate $75k From Your Freebie
“I knew it would help me… get a pulse on who my audience was.”— Sara Vartanian Does your lead magnet need a glow-up? It may be time for you to consider going high-touch. This week’s...
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46:13
Showing Up For Yourself Before Your Business With Alexa Martin
“You can’t think your way into a new state of being. You have to actually get out there and do something.”— Alexa MartinWonder whether working with a coach is all it’s hyped up to be? Then this episode is for you!...
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Episode 69
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34:14
Upgrading Your Internal Dialogue With Amy Collins
“The stories we tell ourselves lay out how everything goes for us, and certainly our perspective on it.”— Amy CollinsThis week’s episode is the second half of my interview with copywriter Amy Collins!
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Episode 68
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44:08
Why Stories Matter + How To Use Them Effectively With Amy Collins
“The most important thing is not so much what you share, it’s how you’re able to tie that into your CTA, but also how it is going to relate to your audience.”— Amy CollinsHow often do I get to record an episode th...
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Episode 67
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24:29
Shifting Your Energy Around Selling With Julie Gohring
“The seller doesn’t really have the power… the buyer now has all the power.”— Julie GohringWhen I say “salesperson,” what pops into your head? Was it a stereotypical slimy car salesman? Was it a pushy timeshare ag...
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Episode 66
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54:20
Building a Team to Grow Your Business With Emily Milling
If you think that you’ll be able to scale your biz effectively without a team, then you really need to listen to this episode of Captivate + Convert!It’s true that most entrepreneurs launch without even having a partner, let a...
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Episode 65
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46:49
Microdosing & Mental Health Part 2 With Kathleen Oh
“What people do find is that they find themselves… who they are and how they show up.”— Kathleen OhWe’re raised to believe that happiness is like an equation — if you achieve X, Y, and Z, you’re going to live happily ev...
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Episode 64
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37:40
Microdosing & Mental Health Part 1 With Kathleen Oh
“With psilocybin slowing down the thought to allow for the feeling, it gives more choice around the action.”— Kathleen OhThis episode of Captivate + Convert is going to take you on a journey.Or s...
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Episode 63
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34:31
Create Your Own Signature Framework With Tiffany Ingle
“Always keep your ear to the ground, so that you are aware of how people are responding to your brand.”— Tiffany IngleYou can’t scroll your Instagram or Facebook feed for more than a minute without running into an...
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Episode 62
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40:10
1 Simple Tool That'll Make Your Biz Life EasierWith Cathlyn Melvin
“Your FAQ is going to arm you with talking points. It establishes a foundation of who you are, how you work, what your expectations are, and what people’s expectations of you should be.”— Cathlyn MelvinHow much ti...
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Episode 61
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45:02
Doing Your Business YOUR Way With Deanna Seymour
“We get to make our own rules.”— Deanna SeymourYou started your biz with the goal of building a better, more fulfilling life for yourself, based on what YOU want. So why would you put up with anything less while g...
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Episode 60
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1:06:47
Is A VIP Day Offer Right For Your Business With Kristin Macintyre
“The VIP offer has revolutionized my business... It has helped me take control over my calendar.”— Kristin MacintyreHave you been noticing a LOT of online service providers offering up fabulous-sounding VIP Days l...
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Episode 59
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51:29