Captivate + Convert with Christy Cegelski

Online Courses Vs. Group Programs - Which One Is Right For Your Business? With Jessica Terzakis

October 04, 2021 Christy Cegelski / Jessica Terzakis Episode 58
Captivate + Convert with Christy Cegelski
Online Courses Vs. Group Programs - Which One Is Right For Your Business? With Jessica Terzakis
Show Notes

“Most of us who’ve been in business have 8 to 10 people we know that we could get into a group.”

—  Jessica Terzakis


Have you been thinking about creating and selling an online course? Then you’re going to want to meet Jessica Terzakis.


Jessica helps service-based entrepreneurs of all kinds monetize their expertise through creating fabulous online courses and group programs, letting them smash their 1:1 revenue ceiling and make a bigger impact.


Jessica is a firm believer that you should definitely consider launching a group program before you even think about creating an online course. 


“I think the marketing for online courses is glittery, it’s sparkly — it’s really sexy, isn’t it? It’s like ‘create your course, launch it, and make seven figures’” Jessica says. “I’m not bashing online courses… I think it’s just that they’re a very advanced solution for a business owner.”


This episode takes an honest look at everything you need to know about launching your digital program — from pricing to saturation to marketing. 


If you want to learn all about the good, the bad, and the ugly about online courses and get the goods on how (and when) to build out your successful group coaching program, then this episode is for you!


Hit play and find a new way to work! In this episode, you’ll learn:

  • How to create a unique group program that stands out from the pack (with real examples)
  • Why online program pricing has dropped over the last few years — and why an engaged email list is VITAL
  • Why the beta launch formula is going to become your secret weapon

  

Subscribe now and never miss a single episode!


About Jessica Terzakis: Jessica Terzakis is a curriculum creator, small business advisor, and the program director for Terzakis And Associates. She loves collaborating with entrepreneurs that are experts in their field and transforming their knowledge into value-packed, exciting content.


Highlights:‌ ‌

00:33  Intro

01:43  Meet Jessica Terzakis

05:03  Courses v. group programs

06:55  High-ticket pricing v. volume

08:22  Find your 8-10

12:02  ‘Set it & forget it’ myth

13:25  When to launch

17:18  How to be unique

24:05  Unique touch examples

25:25   ‌Embrace beta launches

29:02  Freebie

31:56  Transparency

33:33  Setting your pricing

39:28  ‌The Christy Questions

  

Please remember to subscribe, rate, and review!

  

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Jessica Terzakis

https://terzakisandassociates.com

Instagram: https://www.instagram.com/jessica_terzakis, https://www.instagram.com/terzakis_associates 

Twitter: https://twitter.com/terzakissmbiz 


 


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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me 

  

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski