“Always keep your ear to the ground, so that you are aware of how people are responding to your brand.”
— Tiffany Ingle
You can’t scroll your Instagram or Facebook feed for more than a minute without running into an entrepreneur posting about their signature, 4-step framework that’s going to transform your biz — or even your life!
What IS a signature framework?? And should you create one for your own business?
My guest for this episode, brand voice strategist Tiffany Ingle, is here to spill the beans on exactly what a signature framework is, how to develop a sellable one, and why building an aligned framework will set you and your offers apart from your competition.
Sounds great, right? But there’s more — creating your signature framework will actually simplify EVERYTHING about your brand strategy, from marketing to offer creation!
“When you’re thinking about creating a framework, you first want to consider what you’re doing right now,” Tiffany says. “Think about what’s working for you internally, and then figure out what’s working well for your existing clients. Get on the phone with them — find out what parts of the process are really resonating with them.”
In this episode, Tiffany shares how to build a framework, when to roll it out, and whether you should share it publicly!
Hit play and find a new way to work! In this episode, you’ll learn:
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About Tiffany Ingle: Tiffany Ingle is a brand voice strategist and conversion copywriter, a mom of three young kids, and host of the Authenticity is Addictive podcast.
Highlights:
00:33 Intro
01:22 Meet Tiffany Ingle
03:43 The MLM intro
06:13 Shift to freelance writing
08:12 Entrepreneurship & motherhood
10:35 Pandemic & online courses
12:25 What is a framework & why have one?
14:22 How do you develop a framework?
17:30 Be flexible & responsive
18:44 Process or outcomes?
20:34 Share it publicly?
23:28 Lead magnets & templates
24:36 Tiffany's CRAVE Framework
30:42 Outsourcing with a framework
32:15 The Christy Questions
37:01 Find Tiffany
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Tiffany Ingle
Instagram: https://www.instagram.com/tiffanyaingle
https://www.linkedin.com/in/tiffanyaingle
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