“It’s almost unavoidable now, to see ‘success’ being a certain dollar amount, and that should be the metric for everybody… I never started thinking that I was going to have a 6-figure anything in my first year. I went into it wanting to work for myself.”
— Katie Kastner
This episode is for all of the mom entrepreneurs out there.
Being a business owner is hard work, but navigating the path of entrepreneurship while ALSO raising young kids turns the dial up to 11 — and I think it’s important to talk about that!
Content writer and strategist Katie Kastner is a mom of two under 10, so she knows ALL ABOUT the challenges of juggling building a business with managing a household.
“I’ve learned that I have to be really patient and graceful with myself, and understand that I am a mom and I am also an entrepreneur,” Katie says. “It’s not like I decided to take on this job and I brought in a team of people to take care of everything else.”
From celebrating small wins to overcoming mom-guilt, we get INTO IT. So put the kids to bed, grab a cup of tea (or wine), and hit play!
In this episode, you’ll learn:
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About Katie Kastner: Katie Kastner is a content writer and strategist who helps small business owners decide on a content marketing strategy that will work best for their business — and then helps them put that plan into action, so that they can discover, connect, and nurture their relationship with their ideal customers.
Highlights:
00:34 Intro
01:34 Meet Katie Kastner
04:53 Discovering copywriting
06:57 Early entrepreneurship struggles
10:13 Reframing “successful business”
15:50 Finding balance
19:59 Reframing “perfection”
23:45 Instant Funnel Bundle
24:46 Letting go of shame around support
29:57 Good enough is good enough
31:16 The Christy Questions
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Katie Kastner
https://www.facebook.com/katiewiththewords
Instagram: @katiewiththewords
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