Truth Behind Travel

Global | Building a Legacy on Sustainability for the Travel Industry

Dolores Semeraro Season 1 Episode 40

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About this episode:
Vice President of Sustainability for Six Senses Hotels & Resorts Jeff Smith shares how sustainability can be at the core of the travel industry and what's at stake if we don't.

During this episode, we discuss how the travel industry operators can re-think the future of travel with sustainability in mind by taking a step-by-step approach, understanding what are the technologies currently available and how to make the most of them regardless of the destination in which they operate hotels and resorts.

In particular, Jeff is very passionate about how to reduce the carbon footprint of the industry, and develop energy-efficient frameworks for the hospitality industry. He shared the ambitious Sustainability Goals of Six Senses, a company he has been working with for the past 6 years, and how to make sustainable initiatives part of the guest experience.

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About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.
For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.

FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trends

Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HERE

Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values,

Dolores Semeraro is an internationally recognized tourism keynote speaker and trainer who has inspired thousands of people in the tourism industry to build a stronger, more sustainable, and more resilient future of travel.

In her keynotes, Dolores shares with her audience how to develop sustainable marketing thinking through her action-oriented thought process, which observes the interconnectivity of the stages in the travel product life cycle.

By applying this process, operators in the tourism, travel, and hospitality sectors can visibly enhance the longevity of their marketing strategies, effectively rendering them more sustainable in the long term for the well-being of all stakeholders involved.

Dolores is a passionate advocate for responsible travel, sustainability, and innovation. With her signature Mediterranean warmth and straightforwardness, she encourages audiences to challenge their "Business As Usual" status and strive for the improvement of the tourism industry and the well-being of all stakeholders.

Through her decades-long experience in the industry, she has motivated hoteliers and tourism professionals to take action, enhance their communication, and create a purposeful and innovative tourism ecosystem.

She also advocates for slow travel, exemplified by her extensive travels with her husband and beloved dog in their campervan. When not chronicling ...