Truth Behind Travel Podcast
Dolores Semeraro hosts Truth Behind Travel Podcast.
Truth Behind Travel Podcast is a comprehensive series of bespoke interviews with tourism industry leaders to support the travel and tourism industry as they build a more innovative and resilient future of travel.
The show has a distinct focus on the future of travel and highlights industry insiders’ knowledge, as well as hidden gems of travel wisdom from all around the world.
Bringing 20 years of travel and hospitality experience to the show, host Dolores Semeraro fuels a much-needed conversation on tourism, sustainability and resilience and how we can encourage the travel industry players to become better operators.
Truth Behind Travel Podcast
Selling Experiences in the Age of Tech with Aaron Fessler CEO & Founder of TripWorks
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Podcast host Dolores Semeraro sits down with TripWorks CEO Aaron Fessler to deep dive in what happens at the intersection between Tourism & Travel Experiences and Technology:
As discussed in the podcast:
- How does the ‘experience factor’ connects with the business side of things online?
- What needs to change in the way 'experiences' are sold online?
- What brings experience operators from all levels of tech knowledge together?
- Does selling experiences online build strength or dependability?
- When is hype instead of value?
- What’s the technology baseline you would recommend to have for experience operators? + OTAs
- Are we moving towards a more direct-buy purchasing pattern?
- How much market education you do vs bringing in the client in an ecosystem that is so uneven when it comes to technology awareness?
- Where do you see more resistance when it comes to technology adoption?
- What’s the age-range of the experience operators you currently work with?
- What kind of experiences is ‘easy’ to work with?
- top 5 things an operator presenting their experiences on line should take into consideration.
- what feels challenging right now for you?
- Aaron word of advice for experience operators
About our guest:
Aaron Fessler - CEO & Founder, TripWorks
Aaron Fessler is a serial entrepreneur and visionary leader with a career defined by building high-scale infrastructure and disruptive technology. As the CEO and Founder of TripWorks, Aaron has dedicated himself to solving the "fragmentation crisis" in the tours, activities, and attractions industry.
His approach to technology is rooted in hard-earned operational experience. Before founding TripWorks, Aaron built and operated SPEEDVEGAS, one of the world’s premier motorsports attractions. It was there that he experienced the limitations of existing booking software firsthand—watching operators struggle to "daisy-chain" disparate systems for waivers, CRM, and payments.
About TripWorks
The Intelligence-Powered Engine for Experience Businesses
TripWorks is a next-generation booking and operations platform designed to unify the complex world of tours, activities, and attractions. Built "by operators, for operators," TripWorks moves beyond simple reservation management to provide a cohesive ecosystem where bookings, operations, and business intelligence live in a single system.
Book a Demo here
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Instagram @dolores_semeraro
LinkedIn @dolores.sem