The Catalyst by Softchoice
A podcast about unleashing the full potential in people and technology.
When people and technology come together, the potential is limitless. But while everyone is used to hearing about the revolutionary impact of tech, it can be easy to forget about the people behind it all. This podcast shines a light on the human side of innovation, as co-hosts Aaron Brooks and Heather Haskin explore and reframe our relationship to technology.
Podcasting since 2020 • 93 episodes
The Catalyst by Softchoice
Latest Episodes
Big moments in AI from Y2K to ChatGPT
The rise of AI isn’t just about smarter machines—it’s about reshaping the way we work, create, and innovate. In the season finale of The Catalyst by Softchoice, Heather Haskin sits down with Gil Press, senior contributor at Forbes, ...
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Season 6
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Episode 20
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20:47
From hard hats to high tech: Rachel Skaff’s journey to AWS and the importance of DEI
The future of tech isn’t just about speed and innovation—it’s about who gets a seat at the table. In this episode of The Catalyst by Softchoice, Rachel Skaff, AWS Managing Director of America’s Channel and Partner Sales, jo...
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Season 6
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Episode 19
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30:01
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How conversational AI is changing the customer experience
The future of business is a conversation. In this episode of The Catalyst by Softchoice, Heather Haskin and Craig McQueen, Vice President of AI Solutions at Softchoice, dive into how conversational AI is reshaping industries and redefi...
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Season 6
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Episode 18
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24:28
1-DEGREE/Shift: Small changes, big impact
What if your company could leverage AI to not only increase productivity but also improve your mental well-being? What if the secret to transforming your workplace culture and achieving extraordinary results lay in the smallest, most intentiona...
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Season 6
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Episode 17
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29:35
Bridging the digital divide: How Softchoice empowers nonprofits
A lot of charities are just trying to keep the lights on. They don’t have resources for tech infrastructure and training. That’s where Softchoice’s Charity Accelerator Program comes in. In this episode of The Catalyst by S...
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Season 6
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Episode 16
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30:37
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