The Catalyst by Softchoice
A documentary-style podcast about how IT leaders tackle high-stakes transformations.
Each episode weaves together real voices, expert insights, and compelling narratives that reveal universal challenges and practical wisdom.
Season 7: "Small Teams, Big Dreams" explores the human stories behind IT transformations—from AI adoption experiments to burnout crises, from toxic job markets to infrastructure decisions that matter. These aren't polished case studies. These are authentic accounts from IT professionals navigating the same impossible gaps between expectations and resources that you face every day.
From Softchoice, a World Wide Technology company.
Podcasting since 2020 • 95 episodes
The Catalyst by Softchoice
Latest Episodes
The AI Adoption Episode: Freedom & Frameworks That Actually Work
What if the best employee AI adoption strategy is one most companies refuse to try?While business leaders rush to mandate AI from the top down, Softchoice discovered something counterintuitive: the most successful transformations happen ...
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Season 7
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Episode 1
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20:52
Season 7 Trailer: Small Teams, Big Dreams
For six years, The Catalyst brought you conversations with IT leaders solving hard problems. But we kept hearing stories that couldn't fit into a single interview—stories that needed multiple voices, conflicting perspectives, the messy truth of...
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1:53
Big moments in AI from Y2K to ChatGPT
The rise of AI isn’t just about smarter machines—it’s about reshaping the way we work, create, and innovate. In the season finale of The Catalyst by Softchoice, Heather Haskin sits down with Gil Press, senior contributor at Forbes, ...
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Season 6
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Episode 20
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20:47
From hard hats to high tech: Rachel Skaff’s journey to AWS and the importance of DEI
The future of tech isn’t just about speed and innovation—it’s about who gets a seat at the table. In this episode of The Catalyst by Softchoice, Rachel Skaff, AWS Managing Director of America’s Channel and Partner Sales, jo...
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Season 6
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Episode 19
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30:01
How conversational AI is changing the customer experience
The future of business is a conversation. In this episode of The Catalyst by Softchoice, Heather Haskin and Craig McQueen, Vice President of AI Solutions at Softchoice, dive into how conversational AI is reshaping industries and redefi...
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Season 6
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Episode 18
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24:28