The Catalyst by Softchoice

The productivity frontier: AI’s role in transforming digital tools at Adobe

Softchoice Season 6 Episode 2

How will Adobe’s foray into Generative AI impact how your team creates and collaborates? That’s what we wanted to find out. 

On the latest episode of The Catalyst Podcast, co-host Heather Haskin sits down with Adobe’s Principal Product Marketing Manager, Lori DeFurio, to explore the transformative role of AI within Adobe's ecosystem to empower human productivity. DeFurio provides valuable insights on how business leaders can strategically adopt generative AI while upholding ethical standards and fostering an environment of innovation.  

Featuring: Lori DeFurio, Principal Product Marketing Manager at Adobe 

The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.