The Catalyst by Softchoice
A podcast about unleashing the full potential in people and technology.
When people and technology come together, the potential is limitless. But while everyone is used to hearing about the revolutionary impact of tech, it can be easy to forget about the people behind it all. This podcast shines a light on the human side of innovation, as co-hosts Aaron Brooks and Heather Haskin explore and reframe our relationship to technology.
The Catalyst by Softchoice
Navigating the end of Windows 10: Security, AI, and the road to Windows 11
Is your business ready for the end of Windows 10, or are you risking being left behind in the next wave of digital transformation?
In this episode, host Aaron Brooks is joined by industry experts Cameron Allen from Intel, Kirk Sinclair from Microsoft, and Bryan Rusche from Softchoice for a roundtable discussion on now to navigate the shift to Windows 11.
The panel delves into the strategic importance of upgrading, addressing security, hardware readiness, and the impact of AI. They explore the challenges and opportunities businesses face during this transition, providing actionable advice for IT leaders on how to build a smooth migration strategy and future-proof their IT infrastructure.
Featuring: Cameron Allen, Partner Account Manager at Intel Canada, Kirk Sinclair, Partner Account Manager at Microsoft and Bryan Rusche, GTM Product Manager at Softchoice
The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.
This episode is brought to you by Windows 11. Time is running out! Upgrade to Windows 11 now for enhanced security and performance before October 2025. Contact your SoftChoice representative today to start your transition or visit softchoice. com to learn more.
Ad Spot 2:This episode is also brought to you by Intel. Deliver all the AI results you need, everywhere you need them, with Intel and Softchoice together. Contact a Softchoice representative today to learn about Intel's comprehensive AI solutions and how we can unlock them for you. Or visit softchoice. com to get started.
Aaron Brooks:You're listening to The Catalyst by Soft Choice, a podcast about unleashing the potential in people and technology. I'm your host, Aaron Brooks. Ten years ago, no one could have anticipated how dramatically remote work would reshape the modern workplace, and how the rapid shift to cloud computing would transform the way we collaborate. Technological change has often happened faster than we expect. And those who don't prepare risk being left behind. The end of support for windows 10 is just one example of a much larger trend, the constant evolution of technology and the need for business to stay agile. So the real question is, how ready are you for the next wave of transformation? Well, joining us today for a round table discussion are three expert guests, Cameron Allen, the partner Alliance manager at Intel, Kurt Sinclair, Partner Sales Executive at Microsoft and Brian Rush, the Go To Market Product Manager here at SoftChoice. Together, we'll take a look at how organizations can build a comprehensive migration strategy from Windows 10 to Windows 11, and how business can future proof their IT infrastructure. So I'm going to date myself here. But I had some serious nostalgic flashbacks approaching today's episode. I remember being younger, running DOS on an old Intel 386 processor, running my BBSs off a 9600 baud modem, praying to everybody that nobody would pick up the telephone and knock me off. It's just, It's been one of those things that I just can't get out of my head when I approach this episode. And I remember the release of Windows back in 1985 and the subsequent versions of that. And I'll be honest, I'm not gonna lie, I played with it a little bit, but I couldn't bring myself to make the full switch and I stayed with DOS for quite a long time. And I think a part of that is Change is hard, especially when you're used to doing something a certain way. And so that's why I'm kind of excited to have this chat with you all today. The change is coming down the path for end users and for businesses and just how hard it is to actually change, even when it's healthy for you. So welcome to the show, Cameron Kirk and Brian.
Bryan Rusche:Thank you, Aaron.
Aaron Brooks:I won't ask if any of you played with DOS, you all look a lot younger than I am, and I don't want to totally age myself. So we'll just
Kirk Sinclair:486 DX in the house. Nice. So we're, we're good. We're good. I'm, I'm an elder millennial.
Aaron Brooks:Oh, okay. All right. Not Gen X yet, but that's okay. Well, you're, you're one of the ones that we accept into our fold every once in a while.
Kirk Sinclair:A fringer, fringer, whatever you want to call it. Yeah.
Aaron Brooks:Oh, that's fantastic. Well, this is the first time that I've actually had three guests on the show. So pretty stoked about it. And you all come from different industries, different. different paths to get to where you are today and different experiences, which I'm excited to drilling into with all of you. One of the things we do on the catalyst is like to start with what makes you tick? What's your purpose? What drives you to do what you do today? And I know Cameron, you're a returnee. We've had this conversation with you. So I am going to start with you to give our friends, Brian and Kirk a little bit of breathing room. And I'm just curious what drives you and what your purpose is.
Cameron Allen:Absolutely. Thanks for having me back, Aaron. Always glad to see the invite and hope it means that in the, uh, Pre production meetings, they went, Oh, good. We can have him back. Not, Oh God, not this guy again. Um, and thought as well. Okay. It's been, I think about six months now. And so my purpose hasn't really changed. It really is about delivering outcomes and helping improve people's lives. I know we talked a lot about it previously. It's not just about technology for business outcomes. It's technology for improving people's lives, both personally and professionally. And when we talk about. Implementing a technology solution that gives people that, that wow moment that, okay, yeah, this is something new and exciting and delivers that, that benefit is something that Intel is very passionate about and something that drew me to Intel and is the reason why I love the role that I'm in.
Aaron Brooks:I love it. And by the way, Cameron, that is pretty spot on from last time. So at least you're living your purpose. So that's pretty awesome. Uh, why don't we go over to Brian?
Bryan Rusche:Sure. Thanks, Aaron. Yeah, my name is Brian Rush. I'm the go to market product manager for our Microsoft 365 services. I think in the context of my role and what I do is really driven to help. Customers that value at the end of the day. So I'm happiest when I'm part of the value chain that's helping our organization really deliver value to the organizations and people that they serve. I think in the context of my job and why I'm here is I'm trying to. Simplify what can be a very complex and sprawling topic. And so this is really about how am I setting soft toys up to then ultimately be able to support customers and enable our sales reps and our pre sales reps and our delivery people to have the conversation that needs to happen and identify the opportunities and, and provide the services around that.
Kirk Sinclair:Love it. Love
Aaron Brooks:it.
Kirk Sinclair:And how about yourself, Kirk? So I'm, I'm big on partner. So I love to see partners succeed through programs, through practice and, and kind of changing. So from a work side, I would say that's what kind of gets me excited. Getting a partner to do something new and exciting, evolve technology, build a new practice, personally, I like cool stuff. Very similar to Cameron, if we can do more stuff, leverage AI better, more explosions in my video games, like I'm, I'm all about it. Right. So technology in general, just keep pushing that curve. And that just makes everybody in the industry just better. I love that.
Aaron Brooks:I love the common theme that is always around making those around you better and helping people do really cool things with technology. It seems what drives a lot of us to join the podcast. So I appreciate you all for being vulnerable and sharing that with us. So I. I did talk a little bit about my experiences with DOS and windows overall. And I know after the first windows came out, we had innovation on a pretty regular basis. You know, every couple of years there was a new operating system. There was a new version. And then we hit 2015 and windows 10 came out and it's been here for a while. So I'm curious if we could just start with everyone's opinion on, or whoever wants to take this question on why now, like what's the change that's coming with windows 11 and what's the compelling event that made this happen and needed today?
Kirk Sinclair:Can I jump on this one first, Aaron?
Aaron Brooks:For sure.
Kirk Sinclair:All right. And, and I will tell you, I did keynotes and Cameron was probably there with me, you know, industry stuff, and we're talking about it. And I would have sworn up and down that Windows 10 was the last operating system for Microsoft.
Aaron Brooks:Really?
Kirk Sinclair:We said, that's it. We've perfected it. We peaked. We're, we're, we're good to go. You know, and then, The world shut down, everyone went home, and they went outside the four walls of IT. And all of a sudden, the threat sphere just changed for everybody. So, something unprecedented happened, and I know we used to throw that term around a lot, but it really was earth shaking when everyone went home for COVID. So, from that, we saw management became more challenging outside the four walls of IT. And then the big one is security. So we now started seeing attacks on the PC side at the hardware layer. And I'm the operating system guy, that's software. So if, if your hardware layer, your BIOS layer is already compromised, I can't help you. And, and so that fundamental change that suddenly forced us to go back on saying, Hey, Windows 10 is the last operating system was actually purely from a stance of. Security.
Aaron Brooks:Interesting.
Kirk Sinclair:And I know that, that sometimes gets messed up a little bit because we moved the start bar into the middle, right? We changed how, how the draw app works, right? But the truth was, fundamentally, it was all about security and we made this requirement now. So anyone who's building a Windows. Okay. 11 PC, they have to have TPM 2. 0, which is a hardware level requirement. And then certain generations of CPUs were no longer eligible just to make sure that they met that security piece. So hands down, it became a point where we didn't know what was going to happen, but when it happened, we said, we have to fundamentally change this and bring the industry forward on that. And we're really lucky, you know, cause, cause industry partners are, are, are there right with us. I mean, there's a joke about the, the acronym Wintel. Or code name, Wintel, right? That's not a real thing, but, but Microsoft and Intel work incredibly closely together. So when we launched even Windows 11, there was a product, you know, out from Intel, ready to take care of a lot of the technological advances that we unlocked there.
Aaron Brooks:Why don't we switch down a little bit on, we know that change is hard, regardless of how similar the user experience is. And I'm curious, Brian, from your standpoint, having been in so many different roles that are customer facing and then being here at SoftChoice, what is your point of view on what customers are going through in terms of the challenges that they face when planning a big migration like this? This doesn't feel like a small change, but for an organization.
Bryan Rusche:The research that I was doing into this is that this is obviously not happening in a vacuum. And so with the fundamental changes around management or security or a I or hybrid work, all of these kinds of different things. What we're talking to our customers about is what is their end user computing road map overall? And how does a migration to Windows 11 in it? Dovetail into that, right? Are you looking at desktop virtualization as part of your overall strategy and all of those types of things? And so where we started with was with the migration planning service to really sort of. Start to think about and dig into more business level conversations of what are you expecting out of a move to Windows 11? Like obviously you need to avoid Windows 10 end of support. Once you're done, what do you want to come out with? Do you want to come out with better overall management of end user computing? Do you want to overall better security posture? Are you going to be looking to enable new experiences for users above and beyond just what you're getting within the operating system? And so, you know, those are all big projects. Projects. Under themselves. So how are you going to sequence and think about that as an overall road map? You know, what are your actual goals and objectives and aligning with the business on that? Because I think that's where really the opportunity is, is it moves it from a Oh, we got to do this to avoid. Windows 10 end of support. And wow, this is an opportunity for us to actually get some work done on how we support end user computing and the experience that they have around that.
Aaron Brooks:And I know we've had a number of recent successes with this in some of our larger organizations that we support talking about that workplace of the future and how do people work and starting from there. So this isn't just a simple migration. You do have to look at this as a change in how you view your workforce and what is the workforce of the future look like.
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Aaron Brooks:I'm curious from anybody on the podcast here, where does persona play a role in this? In terms of the types of people you have in your organization and they work, they do cause I find sometimes that we don't start there. And there's so many different types of workers, even at soft choice, right? The finance needs are different than the sales needs and the it needs, et cetera. So how big of a role does persona play when you take that strategic approach?
Cameron Allen:Yeah, I can take this one if that's all right, Kirk. I think personas have become much more important in the way that we are positioning, not just new PCs or Windows 11 or AI. I think we've kind of moved past this high level hype conversation and are now really digging into more of the weeds of personas come in. I love what Brian said around it. The opportunity, because that's exactly what this is. I think organizations need to move on from the fact that AI is some mysterious, all powerful technology. The reality is, is that companies and organizations that can find a way to augment their own. Current business practices and current business strategies with things like AI with things like copilot and AI PCs are the ones that are going to be successful. And so having a change management strategy that identifies the use cases, identifies the personas and identifies the various AI software applications that they're looking for. Those are the organizations that I think are going to come out of this. Much further ahead on that bell curve. I think eventually everyone will get there, but the companies that recognize this first are the ones that are going to have a headstart in five years time.
Kirk Sinclair:I love the soft choice continuum of thought. Like Brian was saying, it's not about just solving for the end of support now. It's what's your need. And the end game very well could be, Hey, we want M365 copilot on. Everybody, that's the Microsoft ambition because we believe that the productivity gains are material, but what's going to come out of this as well, is as you adopt these personas, not only are you getting the right device, because. The windows ecosystem is, is so vast, but you now can understand what the application is and whether or not something like, is there an AI tie in? I think of, of CAD or oil and gas. And as those ISVs are writing their solutions. Do they need an NPU? And that will be another piece where I think SoftChoice's expertise is going to come in. And it's not just persona, but it's vertical persona of understanding this person now as the opportunity to be super enhanced with having this right on premise AI computing. So that's kind of the extra expertise that we're going to need from, from SoftChoice and from our other OEMs and making sure that they're bringing that extra layer of customization to our, to our customers.
Aaron Brooks:I love that. Um, I, you mentioned change management to both of you, and I'm curious where adoption plays into this. Like I've seen a lot of conversations happen recently about the future of education, and I'm not talking about our children in the workplace and the way that adult learning is changing. So how important is adoption in something like this for the users to take full advantage of it? Cause we've seen time and time again, the wonderful stuff we give individuals and they use 10 percent of it. And then they complain because they don't know how to get things done. So what's your take on the adoption and training side of things?
Bryan Rusche:This is maybe what's a little bit different with windows 11 and that you got to kind of back up a little bit and get back to that. What is that expectation? Because you're now going to have this co pilot icon. Right embedded within the operating system. So you're kind of forced to make a decision about what you're going to do with that, right? If you actually really want to fully leverage it, then you're going to want to be able to integrate some of your own IP into that, which then necessitates the right way to secure all of that and, you know, prevent all of that. So now you can start to see how your project. Timeline starts to work backward and you really need to have also starting at the very beginning, again, with those business conversations to understand what the expectations are. And I think when you get clear on those expectations, that also drives the adoption conversation, right? Like, I think it's really interesting. I saw an article in the Globe and Mail. This weekend, which was basically saying AI was supposed to revolutionize medical research and drug research, and they haven't seen it yet. And is that really the technology or, or is that, that the people doing the research don't really understand how to do it, right? So whose responsibility is it to teach people how to write really great. Prompts. Is that the business who's going to take that on? Right? Or is it I. T. Who's going to take that on? So I think these are all really important fundamental conversations. So I come back to sort of this big opportunity we have with Windows 11 is if I'm sitting in I. T. And I'm looking to build a better relationship with the business. This is such a great leverage opportunity to go and do that, right? Is have those conversations and lay out the expectations and lay out what the opportunities are.
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Aaron Brooks:You mentioned IT, and I'd be remiss if we didn't switch it a little bit to saying, well, what are the challenges that IT is going to face in going through this? Because I keep, again, going back to my engineering days and any type of upgrade, migration or new deployment comes brought with a lot of challenges and obstacles. So what can IT expect to think about in terms of the challenges of moving to Windows 11?
Kirk Sinclair:Well, they're somewhat fortunate in that the actual migration, because we're using the same kernel, we know we're almost 100 percent compatible. So 99. 7 percent is, is actually the piece of that. So if it was running on 10, it should be there. And the reason why we can kind of get down to basis points on that metric is because we've got a program called Aperture. So if you have an application that is not running, not working, when you start to onboard Windows 11, you can engage Microsoft engineers to help with the migration of that. There are free tools that you can also test app compatibility online, and then we know ISVs are actively working to migrate that. It's been, I would say, a pretty good Upgrade path, probably better than the seven to 10 experiences. As some folks went through a little bit of heartache on that, but we've heard it's pretty positive. And then if you want to go that next layer, you can work with software. So you can do remote deployment. We call it autopilot and that's where you don't touch the device. It can literally ship out of the warehouse land directly at the user and it gets deployed in the cloud and it meets all of IT's requirements managed by whatever your MDM is. The actual act of migration typically is a little bit more reasonable than I think IT is probably seeing in previous versions.
Cameron Allen:And if I can pull on that thread, I think the perception of the migration is interesting because I think going back to the Wintel, Microsoft and Intel have had the world and the industry used to this every two year TikTok kind of upgrade path. And I think there's maybe a little bit of malaise around, Oh, here's another upgrade. The thing we're struggling with at Intel is getting customers to realize and understand that the quantum leap in terms of performance gains on a new NPU enabled device along with Windows 11 are massive. The gap between someone who is not upgrading from Windows 10 to the ones who are on a 14th gen or later device are absolutely huge. And one quick set that I At this point in the Windows 7 to 10 migration, when we were 14 months out, Windows 10 had a 75 percent conversion rate, or 75 percent of customers had already migrated over. We're at 40 percent right now for Windows 11. So there's this much easier path to migration between Autopilot and App Assure, like Kirk mentioned, but But I honestly think there's maybe a perception, whether it be COVID hangover, customers don't realize that, Hey, this device is now four years old. It's being used as a hybrid mobile device that maybe it wasn't intended to when it was bought in the panic of 2020 and customers thinking, yeah, yeah, yeah, I'll get to windows 11 and helping them realize that no, this is the moment to actually take that quantum jump and surpass competition by getting, uh, migrated and upgraded on a modern device.
Aaron Brooks:What's an interesting comment around just the need for a sense of urgency where if it's easy, because this is a problem we have in technology, we say it's easy and so people aren't feeling is it imperative to make the change and you see it quite frequently. So in this particular case, if you are, do you have a 12 month runway? What's the potential consequences of not taking an early look at adopting and moving to Windows 11? And how do we get people to understand the impact of not doing it?
Kirk Sinclair:So we actually had Forrester conduct a study and it's long. It is an intense read, but what it found is even if you were just doing a migration, so you weren't necessarily getting the lift from the latest generation of Intel CPUs, you would still potentially see a return on that business that pays for itself within seven to 12
Aaron Brooks:months.
Kirk Sinclair:And that is, that is again, the return on productivity, security, and then. IT actually is going to help themselves out a lot because the other material return is IT is actually going to get fewer help desk tickets, right? Like fewer questions or concerns around a reboot, rebuild, break, fix, that kind of thing. So that's the big opportunity is if you don't move now, you're actually, you're, you're just wasting money. And there is a savings still to be made of that. And that's just an in place upgrade. That's not the lift of performance. So I think that's potentially the, the big call to action. The other thing too, is there's an end to support or extended security update opportunity available if you go beyond it, but then you're paying. For legacy devices. So it's kind of double damage where you're staying on windows 10. You could probably calculate that one really easily just in terms of absolute risk, right? And then we saw it during COVID. If you wait until October, 2025, and you suddenly realize that you have a whole fleet of devices that you need to refresh, it might be more costly because there might be other folks that didn't do the math on that, and suddenly there's a little bit of a scramble, right? So. I would urge, Softchoice has the capability to run something called a technical assessment through, through, again, just IT tools, endpoint analytics. Basically, all it does is it runs through the customer environment and it'll look at the devices and say, this one will never move to Windows 11. Why? It's Gen 6 Intel. Right. Was loaded in at or pre COVID and it is overdue and that poor user has been struggling with that, you know, five plus year old device. So there's an opportunity where they could do that. And then all of that flows right into that life cycle management opportunity, the offering that the software team can kind of work with you on.
Aaron Brooks:Um, so we've touched on a couple of things around user experience, persona, adoption, AI. But you've made mention of management and security a few times. And I was wondering if one of you fine gentlemen could maybe double click a little bit about how management and security is easier with windows 11. That shows those returns on the investments that you mentioned. And this is a general increase in both those elements from an IT perspective.
Cameron Allen:I mean, from our side for the security aspect of it going back to Kirk's earlier point, but we just don't know how things are going to change. The world is moving at a much different pace, and I'll bring the AI conversation back into it on Windows 11 and with the various security ISVs that we work with, we're able to detect threats faster, automatically using AI. So CrowdStrike has A great AI use case application that we partner with them on to help identify threats using AI, because don't forget, it's not just good actors that are going to use AI, the bad actors do as well. And so your threats are going to be powered by AI. Therefore your solutions need to be powered by AI. And again, if you're not running on a modern device, it's not capable of running that CrowdStrike solution. Then that device is at risk and thereby your fleet and your organization is at risk. So it's about keeping up with the technology, both good and bad, which I don't think is anything new. I think the threats and the security risks have always been cutting edge. And that it was always forced the good actors to be cutting edge as well.
Aaron Brooks:That's great. On the time saved and how much easier it is to migrate. Give me an example of an organization that from Windows seven to 10, it took them X amount of time. What would a company of. 3000 users that were looking to go to windows 11. Like what is the time saving? How simple is it? Can you walk through what that experience looks like for those that are wondering just how easy it is?
Bryan Rusche:I think what's interesting in some of the conversations that, you know, um, I've been pulled into or the statements of work that we've worked with customers on is a lot of what we have been saying, you know, the, the push of the update or the refresh. That's happening. We're not hearing a ton of, we need lots of help with that, right? Like the application backwards compatibility is there. All of that isn't super complicated. What becomes interesting is they're going through that process and then they're saying, we don't think we have Intune configured in the best possible way for us. We think there's opportunities to modernize how we manage. And user devices, we have another organization that had an initiative to move to desktop virtualization for a period of time, and they're like, okay, well, we need to get that figured out, right? And we're going to in our end user computing roadmap, we are going to make sure that, you know, we've got that figured out before we do the windows 11 rollout. Right? And so there's, you know, that as a, as a particular element, and we're Getting pulled into lots of conversations about co pilot A. I. And so we're proceeding a conversation about windows 11 with a co pilot readiness assessment and then co pilot security readiness as part of that. So what we're actually seeing in the bigger picture is again that I started with a statement that. This conversation really has a tendency to sprawl when you really start engaging with a customer. It touches so many other things and initiatives and a customer's end user computing environment. Uh, I think that is the complexity in it. And so when you talked about the urgency. I don't think the urgency is in the actual simple upgrade path, like, but it's going to be a different type of urgency that we see with this migration than we did with the past migration, I think, in this instance, it's if you start with the end in mind, you're going to come out of this a whole lot better. I think, Kirk, you started with some customers are going to get there eventually, right? But the customers that plan to plan are going to be the ones who really come out ahead in this migration.
Aaron Brooks:So I'm curious as we start to wrap things up, if you could each summarize, what's the one thing you're the most excited about around Windows 11? And what's the one thing you want people to remember that they have to think about when adopting Windows 11? What would those two things be? Two things be
Bryan Rusche:I'll take it from a very non tech perspective, which is, I think the thing that really excites me about the opportunity is a chance for technology side of an organization to talk to the business side of an organization and drive alignment. About what they want out of their initiatives, I think that's simultaneously both the biggest opportunity and the biggest thing that I would love to leave with customers is get started on that.
Cameron Allen:Yeah. From my side, I think the thing I'm most excited about and going back to the AI side is we don't really know what's necessarily the future is going to be. And I kind of like that unknown for us at Intel. We're starting to really drive home. The fact that there is not going to be a killer app. I like the medical example you gave, right? I guarantee you that is some CIO or some director saying, why hasn't AI solved everything yet? There's not going to be one. And I'll be all application in Windows 11. I think the killer app is choice. I'm excited about what is going to come and what Windows 11 is going to enable and what it's going to create. And what I would leave with customers is similar to Brian. That's both an opportunity and a downfall. You can have too many choices. There can be too much out there that it becomes overwhelming. I would say, look at where technology, where does Windows 11 fit? In your overall business strategy, don't try to make an AI strategy. Don't try to make a windows 11 strategy, define your business strategy and outcomes, find the right AI applications and software applications that build towards that outcome, and then work with your partners to help deliver that. So defining those personas that we talked about and defining those outcomes first outside of it is what will make it successful versus not.
Kirk Sinclair:I'm excited about a Star Trek future and that's funny because it's coming from a guy named Kirk and I'm a huge Star Wars fan, just so we're clear, but the ability just to talk to your PC and just be like, Hey, you know, what's my hotel booking, write me in like an email. So, so that ability just to get all that really simple stuff done and gone and everyone just to have that, that next layer of productivity where you can go and take the really crunchy work for me, that's incredibly exciting. And I think what I would leave customers with to think about is you're going to have to drive that sense of urgency and the support is actually still very close. Like Cameron said, analysis paralysis. We'll cost you more money and if you need help figuring out what that plan is, again, that's why we partner with such a key reseller that is soft choice to go and drive this. So don't get stuck in analysis paralysis. You've got end to support. It's not a lot of time. You want to do cool things with your technology. Right, AI, remote work, local MPU processing. So, start your project now and start talking about it now. Love that. Well,
Aaron Brooks:thank you all. And I've just actually got one last thing for Brian, since Brian's kind of representing not just SoftChoice, but also Intel and Microsoft on the Surface side. Where can people go to find out a little bit more about the power of the three of you are bringing to people that are trying to look at AI and Windows 11, and more importantly, their people and workplace strategies?
Bryan Rusche:Yeah, I mean, I think a variety of kind of different places. I think we have an ability to potentially include some links here to some information resources, which we'll do as part of this. But I would say, get in touch with your account manager. They really are your quarterback to getting access to Whether it is some of the assessments that Kirk mentioned to be able to take a look at the environment, or if you want to talk about our Windows 11 migration planning services, which are really intended to do actually that broader conversation and start with your end user computing roadmap and create a document that really helps you with your. Overall migration strategy and roadmap to migration services. Or if you want to talk about co pilot and AI or security or zero trust, or any of these things that are foundational things, you are account manager here at soft choices, your best resource to quarterback and get in the right support to start identifying where the opportunities are for you.
Aaron Brooks:Well, thank you. I did learn a lot today coming into this. I was thinking about this from a very much a migration from one operating system to the next. I now see we have to step back and create that end user experience strategy, what we want this workforce to look like. It's going to benefit us from a security standpoint, from a user experience perspective, from being able to manage it, access to AI. And in order to do that, we have to think about things like Adoption and change management and leveraging other partners in order to help you get along that path. And it pays for itself in seven to 12 months. So for me, it seems like a no brainer and very excited about it. So thank you all for joining us today and hopefully we'll have you back soon. Cheers. Thanks Aaron. Thanks Cameron Kirk. Thanks Aaron. Thanks Aaron. The Catalyst is brought to you by Softchoice. A leading North American technology solution provider. Written and produced by Angela Cope, Felipe Dimas, and Brayden Banks. In partnership with Pilgrim Content Marketing.
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