Digital Marketing Victories
The Digital Marketing Victories podcast is a monthly show where we explore and celebrate the soft skills and tactics it takes to lead digital transformation successfully.
Great digital marketers understand that people are the most challenging part of doing their jobs. This show focuses on the people part of their digital marketing wins – and what tactics or skills the guests used to align people with their marketing strategy.
We feature people who have persuaded others to adopt new technology, change their attitudes or behaviors to support a digital marketing initiative or have led internal change around digital marketing plans. Our guests all have one thing in common: they have figured out how to tackle the people part of digital marketing success and are willing to share those tips with others.
Episodes
33 episodes
Increasing your soft skills as a Digital Marketing Manager
In this episode, we’re joined by Paddy Moogan. Paddy is Founder of The New Leader, a training platform that enables agency teams to become more effective managers and leaders. He also works with agency founders as a coach and non-exec director ...
•
Season 3
•
Episode 2
•
53:24
When Marketing Data (GA4) Isn't Perfect: Strategies for Analytical Thinking
Welcome to Season Three of Digital Marketing Victories Podcast. In this first episode, we’re joined by Dana DiTomaso, Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do be...
•
Season 3
•
Episode 1
•
52:12
Master Your Emotions and Build a Personal Development Plan
In this final episode of this season, we’re joined by Tazmin Suleman. Tazmin is a coach, corporate trainer, and podcaster with over a decade of experience in personal development. She has helped individuals transform their lives professionally ...
•
Season 2
•
Episode 10
•
53:24
Leveraging Uncertainty for Marketing Success
Today, we are joined by Maggie Jackson, award-winning author and journalist known for her visionary writings on social trends, particularly technology’s impact on humanity. Her new book <...
•
Season 2
•
Episode 9
•
52:29
How To Deal With Anxiety At Work
In this episode, we’re joined by digital marketing and user behavior strategist Kayley Dempsey. She is currently the digital marketing operations lead at Manifesto Digital (previously and now part of TPXimpact) and is responsible for the delive...
•
Season 2
•
Episode 8
•
44:37
Emotional Resilience and Personal Growth through Community
About This EpisodeIn this episode, we’re joined by Lloyed Lobo, an entrepreneur, podcast host, and community builder. He’s the Co-founder of Boast.AI and Traction. Lloyed is also the author of 'From Grassroots ...
•
Season 2
•
Episode 7
•
55:20
Boost Confidence and Overcome Imposter Syndrome
About This EpisodeIn this episode, Adrijana Vujadin, SEO Manager and Coach for SEO professionals, joins us. She helps people in SEO handle the challenges their life and career bring with a more resilient nervous system, ease and ...
•
Season 2
•
Episode 6
•
44:47
Fostering Growth Through Mentorship
About This EpisodeIn this episode, we’re joined by Silvia Martin. Silvia is the founder and SEO consultant at Trebole Marketing. She is a trilingual marketing professional in English, French and Spanish, passionate about helping b...
•
Season 2
•
Episode 5
•
31:46
The Power of Automation and Storytelling
About This EpisodeIn this episode, we’re joined by Joe Casabona. Joe is a podcast systems coach who helps busy solopreneurs grow their podcasts through systems that free up 12 hours every week. He's an expert at creating automatio...
•
Season 2
•
Episode 4
•
1:06:18
The Soft Skills Involved in SEO Product Management
About This EpisodeIn this episode, we’re joined by Adam Gent, an independent SEO Consultant and Product Manager. Adam has spent over 12 years working in SEO, Digital and Produc...
•
Season 2
•
Episode 3
•
1:15:24
Utilizing Jobs To Be Done Theory in Digital Marketing
About This EpisodeJoin us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program. Zac is passionate about the jobs-to-be-done theory and how it can improve marketing effecti...
•
Season 2
•
Episode 2
•
59:08
Can you be more persuasive as an SEO Product Manager?
About This EpisodeGus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently an SEO Product Manager at Indeed, the #1 job site in the world, with over 250 million unique visito...
•
Season 2
•
Episode 1
•
45:44
Anthropological Insights into SEO
About This EpisodeWe talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an anthropological approach to her work...
•
Season 1
•
Episode 21
•
42:55
Emotional Intelligence and Its Role in Digital Marketing Success
About This EpisodeWe talk to Jo Juliana Turnbull, a freelancing marketing consultant, who shares her insights on how to build strong relationships remotely based on emotional intelligence and tidbits from her recent Bright...
•
Season 1
•
Episode 20
•
32:15
How to Communicate Negative News and Become a Better Listener to be a More Effective Marketer
About This EpisodeWith the goal of empowering executives to unleash their potential, Dana Theus, CEO of InPower Coaching, offered her expertise in communication and relationship skill...
•
Season 1
•
Episode 19
•
59:43
How To Be Persuasive In Managing A Digital Transformation Project
About This EpisodeIn this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading the room to successfully handling...
•
Season 1
•
Episode 18
•
52:41
How to Advance Your SEO Career
About This EpisodeIn this episode we talk to Morgan, the Director of SEO at Statwax and dive into how she managed to grow an SEO team from just her (and she was completely new to SEO) to a five member team in under two years. ...
•
Season 1
•
Episode 17
•
52:49
How Empathy Can Make You More Successful
About This EpisodeIn this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneur...
•
Season 1
•
Episode 16
•
48:13
Be More Persuasive By Using AI To Hack Behavior
About This EpisodeIn this episode, we’re joined by Ben Bressington. Ben is the CEO of Behavior Sales, a leading personality intelligence company. He is an expert on using AI to hack influences & persuasion. In the interview, Ben ...
•
Season 1
•
Episode 15
•
54:20
Evaluate Your SEO Skills As A Digital Marketer
About this episodeIn this episode, we have Chris Green on the show to talk about SEO skills evaluation and how to create a plan to achieve your career goals. Chris also gives his best advice on finding the best mentor for guidance...
•
Season 1
•
Episode 14
•
59:01
How To Optimize Videos in Your Marketing Strategy
About this episodeIn this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how busi...
•
Season 1
•
Episode 13
•
48:11
How To Future-Proof Your Business
About this episodeIn this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans. Not only does Terr...
•
Season 1
•
Episode 12
•
54:40
How To Make Websites Accessible by Americans With Disability
About this episodeIn this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the
•
Season 1
•
Episode 11
•
58:23