44. Branding Lessons from the Chess Cheating Scandal

Our producer Momo joins us to dive into the scandal that is shaking up the chess world right now where Magnus Carlsen has accused Hans Niemann of cheating. And most recently Neimann sued Carlsen for $100M. 

Key Lessons:

1. People will pay a premium for the best - Carlsen is in position to sell his app for upwards of $50 million because he is known as the best right now
2. Once you lose trust its very hard to get it back