46. Did Adidas Make the Right Call Dropping Kanye West? Brand Strategy Deep Dive

Our Producer Momo joins the show to analyze the impact of Adidas dropping Kanye and what lessons we can learn from the incident. 

Key Lessons: 

1. Customers nowadays want the brands they buy from to share their values
2. When Crisis hits, acknowledge the issue and overcorrect

Link to YouTube Video: https://youtu.be/WETWgJCIeDs
Branding Deep Dive Website: https://www.brandingdeepdive.com/