Branding Deep Dive with Ahmed Cheema

48. Eli Lilly Catches the Twitter Blues

November 14, 2022 Ahmed Cheema Season 1 Episode 48
48. Eli Lilly Catches the Twitter Blues
Branding Deep Dive with Ahmed Cheema
More Info
Branding Deep Dive with Ahmed Cheema
48. Eli Lilly Catches the Twitter Blues
Nov 14, 2022 Season 1 Episode 48
Ahmed Cheema

With the introduction of Twitter Blue allowing people to get verified by paying $8, impersonation accounts have been popping up. One of the companies hit with impersonators was Eli Lilly and Co. where an impersonator tweeted claiming Insulin was free. The resulting backlash cost the company an estimated 20 billion dollars in market cap. 

The team discusses the implications of this and Elon Musk's twitter takeover in general. 

Show Notes

With the introduction of Twitter Blue allowing people to get verified by paying $8, impersonation accounts have been popping up. One of the companies hit with impersonators was Eli Lilly and Co. where an impersonator tweeted claiming Insulin was free. The resulting backlash cost the company an estimated 20 billion dollars in market cap. 

The team discusses the implications of this and Elon Musk's twitter takeover in general.