49. The Marketing Funnel with Kristi Mitchell

Today we’re talking to Kristi Mitchell. Kristi is a marketing strategist that specializes in helping soloprenuers and small businesses with their digital marketing. 

In this episode we dive deep into the marketing funnel, how to measure results of your marketing efforts, the jobs to be done model, and much more.  

If you feel like you have no idea what you’re doing with your marketing, this episode is a must listen. 

Key Lessons:

1. Marketing funnel - Take a look at your marketing strategy and see where you have gaps in taking people from unaware to paying customer 
2. Jobs to be done model - Understand who your target audience is, talk about their pain points and frame it as a job to be done - this will attract your target audience right to you

Kristi's Website: https://www.kristimitchell.com/