50. Branding 101 with Sam Caron

Today we’re talking to Sam Caron. Sam runs an agency that brings your brand’s strategy, identity, and messaging to life.   

In this episode we dive deep into personal branding, positioning, brand archetypes, rebrands, Sam’s personal journey into posting on social media and starting a branding agency, and much, much more. This is one of the most technical episodes we have in terms of really understanding what a lot of the buzzwords in the branding space actually mean.  

Whether you’re interested in branding or you run a small business and aren’t sure what branding is, this episode is a must listen. 

Key Lessons:

1. When building your personal brand, don’t get too focused on the visuals. Put yourself out there and connect with people 
2. When thinking through brand archetypes, it’s not as simple as my customers are ruler archetypes so my brand will be a ruler archetype. You have to think through which archetype can serve your customer’s archetype

Sam's Instagram: https://www.instagram.com/thesamcaron/
Sam's Website: https://samcaron.be/