51. Crafting Your Public Persona with Rockey Buckley

Today we’re talking to Rocky Buckley. Rocky works with experts, thought leaders, and influencers to shape their personal brand and package and monetize their expertise at a high price point. 

In this episode we dive deep into Rocky’s journey from being behind the scenes to putting himself out there, building community, monetizing your personal brand, and much more. 

If you’re interested in building your personal brand and getting paid for your expertise, this episode is a must listen. 

Key Lessons:

1. You have a unique voice and experiences and only you can reach certain people. Don’t try to be someone else. 
2. Monetizing your personal brand is not as simple as just putting content out and money will start falling from the sky. You have to start with looking internally and finding your why, understanding your strengths, and then implement a proper business model that aligns with that. 

Rocky's Website: https://www.rockybuckley.com/