53. Using Promotional Products for Customer Retention with Swire Ho

Today we’re talking to Swire Ho AKA The Promo guy. Swire runs Garuda Promo and Branding Solutions which specializes in helping businesses market themselves using promotional products. 

Swire is also the host of the Garuda Promo weekly podcast, The Small Business Show. He talks to various experts that will help small business owners become more efficient and successful.

In this episode we dive deep into how businesses can use promotional materials such as merchandise to drive customer retention, how to network, government contracting,  and much more. 

If you’ve been thinking about creating merchandise for your brand, this episode is a must listen. 

Key Lessons:

1. Don’t just show up to networking events, have a strategy and follow up consistently
2. Develop mini advocates by thinking about the whole customer journey from before they even become customers, the experience they have as your customer, and after 

Garuda Promo Website: https://www.garudapromo.com/ 

Small Business Show Website: https://www.garudapromo.com/blog/the-small-business-show/